# Delivery Rider Resting Stops Chick-fil-A Unveils the Brake Room as a Rest Stop for Drivers By Amy Duong | Published 2023-02-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brake-room References: [designtaxi](https://designtaxi.com/news/422284/Chick-fil-A-Opens-Brake-Room-For-Delivery-Riders-To-Pause-And-Unwind/) & [chick-fil-a](https://www.chick-fil-a.com/brake-room?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  [Chick-fil-A](https://www.trendhunter.com/trends/daybright-coffee-refreshment) works in collaboration with [McCann New York](https://www.trendhunter.com/trends/shreddie-for-anything) to design the Brake Stop, which is a new rest stop that invites delivery drivers to stop and catch a break. It can be found on Third Avenue between 83rd and 84th street, which is often a busy location where many riders pass through. There, they can safely secure their bikes at the indoor docks and then access features including [charging ports](https://www.trendhunter.com/trends/the-tesla-diner), free coffee and tea, restrooms, Wi-Fi, and more. Speaking about the new project, Jor Saracino, the Senior Vice President at Chick-fil-A notes that “We created The Brake Room as a small gesture, a little thing to thank them for all they do to serve our guests, especially in a market experiencing high demand in sometimes harsh winter weather conditions.” Image Credit: Chick-Fil-A ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 35% | Activity: 51% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Delivery Rider Amenities:** Disruptive innovation opportunity could be designing new rest stops with unique amenities for delivery riders. - **Collaborative Marketing:** Businesses collaborating with marketing firms to design unique experiences for customers and their delivery partners could be a disruptive marketing strategy. - **Sustainable Delivery Solutions:** Innovation opportunity for designing sustainable energy solutions for delivery bikes while they are at rest stops. ### Sectors Adopting This - **Food and Beverage Industry:** Opportunity for quick-service restaurant chains to create and host rest stops with unique amenities for delivery riders to enhance their experience. - **Marketing Industry:** Marketing firms could work with quick-service restaurants to innovate unique experiences for customers and their delivery partners. - **Sustainability Industry:** Sustainability solution providers can collaborate with the food and beverage industry to design sustainable energy sources for rest stops and delivery riders' bikes. ## Related on Trend Hunter - [QSR Brand Coffeehouses](https://www.trendhunter.com/trends/daybright-coffee-refreshment.md) - [Mobile-Order-Only Restaurants](https://www.trendhunter.com/trends/chick-fil-a-mobile-ordering.md) - [Mobile Drive-Thru Lanes](https://www.trendhunter.com/trends/chick-fil-a-2.md) - [Safety-Focused Delivery Features](https://www.trendhunter.com/trends/doordash-2.md) - [Heritage-Inspired QSR Ranges](https://www.trendhunter.com/trends/chickfila-newstalgia.md) - [Automotive Restaurants](https://www.trendhunter.com/trends/backseat-bites.md) - [In-House Delivery Services](https://www.trendhunter.com/trends/bok-a-bok-chicken.md) - [QSR-Designed Holiday Lines](https://www.trendhunter.com/trends/chick-fil-a-6.md) - [Breakfast Menu Test Items](https://www.trendhunter.com/trends/chorizo-cheddar-egg-bites.md)