# Vegetable Bicycling Campaigns The Braise Local Food Ads Wholly Integrates Green Living By Leslie Chen | Published 2011-08-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/braise-local-food-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/braise_local_food_tour_de_farms_peapod_helmets) & [c-k](http://c-k.com/) Advertising a bike tour of Wisconsin's top organic farms, these Braise Local Food ads definitely take to heart the idea of being green. Created by [advertising agency](https://www.trendhunter.com/trends/outdoor-advertising-campaign) Cramer-Krasselt, the ads integrate biking into the [local greenery](https://www.trendhunter.com/trends/essential-costa-rica) that is grown on these farms. One of the images features a roll of cabbage which acts as the part of the bike's chain. It's too bad I don't live in Wisconson or I would definitely be interested in going on of these [bike tours](https://www.trendhunter.com/trends/bicycle-store). The Braise Local Food ads have got me sold. **Implications** - Consumers are trying to fight against the increasing number of harmful elements being introduced into the environment. Products that provide a green alternative appeal to shoppers who want to live a more sustainable lifestyle. In order to attract more attention on the market, companies could develop more designs like this. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 22% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Green Advertising:** Opportunity to create advertising campaigns that promote environmentally-friendly products and lifestyles. - **Sustainable Tourism:** Potential for developing tour packages that combine eco-friendly transportation modes, such as biking, with visits to organic farms. - **Farm-to-table Marketing:** Chance to market locally grown and organic produce by highlighting the journey from farm to consumer's table. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity for advertising agencies to create unique and engaging green campaigns. - **Tourism:** Opportunity to create sustainable and eco-friendly tour packages that attract environmentally-conscious travelers. - **Agriculture:** Potential for farmers and farm-to-table businesses to market their locally grown and organic produce through unique campaigns. ## Related on Trend Hunter - [Macho Plant-Based Drink Campaigns](https://www.trendhunter.com/trends/oatly-and-ef-pro-cycling.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md) - [Sustainable Bamboo Tourism Bikes](https://www.trendhunter.com/trends/vlo-cuba.md) - [Naturalistic Plant-Based Bicycles](https://www.trendhunter.com/trends/astan-bike.md) - [AI-Powered QSR Campaigns](https://www.trendhunter.com/trends/fastfood-ad.md) - [Alternative Butter Ads](https://www.trendhunter.com/trends/crush-expectations.md)