# Cerebral Metaphorical Installations The Brainwashing Machine Looks into the Artist's Mind By Meghan Young | Published 2013-02-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/brainwashing-machine References: [neatorama](http://www.neatorama.com/2013/02/11/Brainwashing-Machine/) & [michaelhacker.at](http://www.michaelhacker.at/brainwashing-machine/) The Brainwashing Machine is a clever [art installation](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble) that plays with the term 'brainwash.' Taking a traditional [washing machine](https://www.trendhunter.com/trends/limited-edition-front-load-washer), Austrian artist Michael Hacker created a self-portrait of himself, albeit a cute cartoon version. The opening of the Brainwashing Machine acts as a door to his mind. A bit too easy to access, some may feel. Left out to dry on a standard rack is a [brain-printed outfit](https://www.trendhunter.com/trends/optical-flow), which was clearly just taken out of the Brainwashing Machine. Cleaned with Cerebral softener, Panic oxi and Medial detergent, Hacker gives onlookers a glimpse into his mind. Created for the Die letzte Weltausstellung / Arche 2012 exhibit, the Brainwashing Machine is not only entertaining to look at, but also very thought-provoking. It encourages people to delve into their own vulnerable brains. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 34% | Activity: 4% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Personalized Art Installations:** Businesses in the entertainment industry can collaborate with artists to create personalized art installations that allow consumers to delve deeper into their own minds. - **Art Installations That Challenge Social Constructs:** More businesses can invest in creating thought-provoking art installations that challenge the norms and encourage critical thinking among consumers. - **The Use of Common Household Objects in Art:** Artists and companies in the creative industries can utilize common household objects to create unique and captivating art installations that can disrupt the traditional art scene. ### Where This Applies - **Entertainment:** Businesses in the entertainment industry can benefit from collaborating with artists to create personalized art installations that provide immersive experiences for consumers. - **Art:** More artists and companies in the art industry can create pieces that challenge social norms and encourage critical thinking among audiences to spark conversations and bring awareness to important issues. - **Creative:** Companies and individuals in the creative industry can use common household objects in their creative processes to create unique and innovative products, services, and installations. ## Related on Trend Hunter - [Human Washing Machines](https://www.trendhunter.com/trends/mirai-human-washing-machine.md) - [Thought-Provoking Interactive Installations](https://www.trendhunter.com/trends/antibodies-installation.md) - [Kaleidoscopic Dream Exhibits](https://www.trendhunter.com/trends/dreamachine.md) - [Ultra-Modern Toy-Like Washing Machines](https://www.trendhunter.com/trends/toshin-machine.md) - [Robotic Digital Surveillance Installations](https://www.trendhunter.com/trends/accept-all.md) - [Washing Machine-Inspired Speaker Concepts](https://www.trendhunter.com/trends/hari-3d.md) - [Portable Brain Scanners](https://www.trendhunter.com/trends/mwi-brain-scanner.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Analog Creativity-Inspired Installations](https://www.trendhunter.com/trends/unleash-your-genius.md)