# Celebratory Summertime Slushie Promotions 7-Eleven is Marking Brainfreeze Season with Daily Prizes By Michael Hemsworth | Published 2022-06-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/brainfreeze-season References: [csnews](https://www.csnews.com/7-eleven-celebrate-brainfreeze-season-all-summer-long) & [7-eleven](https://www.7-eleven.com)  [7-Eleven](https://www.trendhunter.com/trends/slurpee-day-promotion) is welcoming the arrival of Brainfreeze Season with a new campaign to help consumers enjoy their favorite frozen refreshments and win some exclusive prizes at the same time. The campaign is arriving at participating 7-Eleven, [Speedway](https://www.trendhunter.com/trends/free-slurpee-day) and [Stripes](https://www.trendhunter.com/trends/food-beverages) locations, and will offer patrons small Slurpee drinks for just $1 all season long. First-time customers to the 7NOW app will receive a free pizza by simply using the code PIZZA when placing an order. Executive Vice President and Chief Marketing Officer Marissa Jarratt spoke on the Brainfreeze Season promotion saying, "Whether it's a song that you can't help but dance to, an outfit that makes you feel like a million bucks, or that first sip of a Slurpee drink, we want to help our customers take these moments from 10 to Eleven all summer long. Brainfreeze Season will give our customers the chance to win big — while spending little — by purchasing some of their favorite snacks in-stores or via 7NOW delivery." ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 21% | Activity: 18% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Brainfreeze Season Campaign:** Businesses can use seasonal campaigns to attract customers and engage them with interactive promotions that can increase sales and brand awareness. - **Discounted Promotions:** Offering daily promotions and discounts for popular products can encourage repeat purchases and drive traffic towards physical or digital stores. - **Mobile App Incentives:** Providing exclusive rewards and discounts for first-time mobile app users can incentivize customers to download and use the app, creating a new channel for sales and engagement. ### Where This Applies - **Convenience Stores:** Convenience stores can leverage seasonal promotions and loyalty programs to attract new customers and increase sales of high-margin products like snacks and drinks. - **Food Delivery Services:** Food delivery services can offer exclusive discounts through their mobile apps to incentivize first-time users to take advantage of their convenience and speed. - **Fast Food Restaurants:** Fast food restaurants can use seasonal promotions to increase sales of frozen beverages and other seasonal products while engaging with customers on social media and in-store. ## Related on Trend Hunter - [Frozen Refreshment Retailer Campaigns](https://www.trendhunter.com/trends/7eleven-slurpee-day.md) - [Convenience Store Birthday Promotions](https://www.trendhunter.com/trends/slurpee-day-promotion.md) - [Spring Beverage Menus](https://www.trendhunter.com/trends/springtime-beverage-lineup.md) - [Freshly Rebranded Frozen Drinks](https://www.trendhunter.com/trends/slurpee.md) - [Free Summer Drink Offers](https://www.trendhunter.com/trends/free-slurpee-day.md) - [Festive Convenient Store Offerings](https://www.trendhunter.com/trends/food-beverages.md) - [Frozen Convenience Store Pizzas](https://www.trendhunter.com/trends/national-pizza-party-days.md) - [Convenience Store Pizza Promotions](https://www.trendhunter.com/trends/7eleven-pizza-promotions.md) - [Diametric Slurpee Offerings](https://www.trendhunter.com/trends/free-slurpee.md)