# Brain Protection Awareness Helmets Endura Set to Reveal Helmet That Promotes Brain Protection By Mickey Phoon | Published 2023-03-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brain-protection-helmet References: [road.cc](https://road.cc/content/news/endura-designs-worlds-most-graphic-cycle-helmets-299895)  In recognition of Brain Awareness Week, UK cycling brand Endura is set to reveal publicly its latest helmet that promotes brain protection for cycling enthusiasts. Since 1990, Endura has been raising awareness for brain injuries caused by lack of helmet wearing during cycling and has committed to creating cycling gear that is both functional and innovative, and safe for riders. The helmet was also designed with Liverpool's The Brain Charity. The helmet is called "Project Heid," and is designed with images of realistic brain injury scans. It contains four CAT scans of patients who sustained life-threatening bicycle-related injuries. The brain illustration illustrates the wound with doctor notes detailing the potential damages on the side. This helmet design aims to promote head protection while riding, as this project aims to reach the demographic of 45 percent of British cyclists who do not ride with helmets. The helmet will be revealed at the St Enoch shopping center in Glasgow on March 17. Image Credit: Endura ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 21% | Activity: 27% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Brain Protection Helmets:** There is an opportunity for companies to invest in creating innovative helmets that prioritize head protection and awareness like Endura's Project Heid. - **Cycling Safety Gear:** Innovative and functional cycling safety gear, like Endura's helmet, can improve riders' safety and reduce the risk of brain injuries. - **Brain Injury Awareness:** Increased awareness about the risks of brain injuries and promoting head protection can lead to more demand for products like Endura's helmet. ### Sectors Adopting This - **Sporting Goods:** Sporting goods companies can explore developing head protection gear to cater to the growing demand for safe and innovative products like Endura's helmet. - **Medical Equipment:** Companies that manufacture medical equipment can collaborate with sporting goods companies to innovate and create helmets like Endura's Project Heid with cat scans and 3D printed components. - **Retail:** Retail companies can explore stocking or distributing helmets like Endura's Project Heid that prioritize head protection and cater to consumers' growing demand for safety gear. ## Related on Trend Hunter - [Lightweight Mountain Bike Helmets](https://www.trendhunter.com/trends/mountain-bike-helmets.md) - [Brain-Protecting Wearable Devices](https://www.trendhunter.com/trends/brainprotecting-wearable-device.md) - [Intelligent Hockey Player Helmets](https://www.trendhunter.com/trends/bearmind-helmet.md) - [Breakaway Panel Bike Helmets](https://www.trendhunter.com/trends/canyon-deflectr-rls-helmet.md) - [Oceanic Recycled Helmets](https://www.trendhunter.com/trends/shellmet-helmet.md) - [Airbag-Integrated Bicycle Helmets](https://www.trendhunter.com/trends/airbag-bicycle-helmet.md) - [Electric Bicycle Helmet Designs](https://www.trendhunter.com/trends/ebike-helmet.md) - [Connected Cyclist Safety Helmets](https://www.trendhunter.com/trends/unit-1-faro-smart-helmet.md) - [Collaboration Sport Use Helmets](https://www.trendhunter.com/trends/malle-x-nexx-atp-helmet.md)