# Brain-Boosting Beverages 'IdrinQ' is the World's First Drink Designed for Brain Nutrition By Katherine Pendrill | Published 2015-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brain-nutrition References: [trndmonitor](http://trndmonitor.com/company-spotlight-idrinq-brain-nutrition-beverage/) & [facebook](https://www.facebook.com/idrinq) 'IdrinQ' is a revolutiony new beverage that is designed specifically for brain nutrition. Scientifically formulated from a combination of L-Arginin and R(+)-alpha-lipoic acid, this brain-boosting beverage promises to help nurture your mind. IdrinQ was developed by a team of highly trained experts who observed that L-Arginin, R(+)-alpha-lipoic acid and vitamin B complex become depleted in our bodies when we face fatigue or depression. The IdrinQ drink serves as a form of brain nutrition by replenishing these missing components and helping you to regain focus. The company states that with their patented nutritive composition, IdrinQ can help to facilitate [idea generation and increase creativity](https://www.trendhunter.com/trends/autofocus). While IdrinQ may be the first drink of its kind, its unique brain boosting formula may be a healthier alternative to sugary sodas and highly caffeinated [energy drinks](https://www.trendhunter.com/trends/elixir). ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 48% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Brain-boosting Beverages:** The trend of brain-boosting beverages is on the rise, created to boost brain nutrition and facilitate focus. - **L-arginin and R(+)-alpha-lipoic Acid:** The trend of using L-Arginin and R(+)-alpha-lipoic acid in beverages is expanding, serving as a form of brain nutrition for individuals looking to boost their cognitive abilities. - **Innovation in Beverage Formulation:** The innovation in the formulation of beverage products that target brain nutrition is an opportunity for disruptive innovation in the food and beverage industry. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry has the opportunity to invest in this growing trend of brain-boosting beverages and provide healthier alternatives to energy drinks and sugary sodas. - **Health and Wellness:** The health and wellness industry can take advantage of the trend of brain-boosting beverages to offer new products that promote cognitive function and mental clarity. - **Supplement Industry:** The supplement industry can expand its product line and incorporate L-Arginin and R(+)-alpha-lipoic acid in its supplements to meet the demand for brain-boosting products. ## Related on Trend Hunter - [Fortified Energy-Boosting Beverages](https://www.trendhunter.com/trends/brainjuice-brainjava.md) - [Nootropic Productivity Drinks](https://www.trendhunter.com/trends/productivity-drink.md) - [Brain-Boosting Hydration Mixes](https://www.trendhunter.com/trends/iqmix.md) - [Nootropic Smart Sodas](https://www.trendhunter.com/trends/brainpop.md) - [Nootropic-Infused Productivity Drinks](https://www.trendhunter.com/trends/drink-for-productivity.md) - [Functional Focus-Improving Drinks](https://www.trendhunter.com/trends/nootropic-clean-energy-drink.md) - [Cognition-Boosting Wellness Drinks](https://www.trendhunter.com/trends/goodrays-1.md) - [Mental Focus-Promoting Energy Drinks](https://www.trendhunter.com/trends/kewe-energy.md) - [Natural Nootropic Beverages](https://www.trendhunter.com/trends/natural-nootropic.md)