# Nature-Mimicking Billboards Brian Kane Made These Nature Billboards to Reduce Driver Distractions By Ady Floyd | Published 2015-08-04 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/brain-kane References: [adweek](http://www.adweek.com/adfreak/why-two-billboards-massachusetts-were-make-look-theyre-not-even-there-166117) & [osocio.org](http://osocio.org/message/unmarketing-billboards-provide-relief-from-ads-on-the-highway/) Artist Brian Kane created a collection of billboards that blend into the scenic natural along the highway in order to reduce driving distractions. Brain used Photoshop to create these natural-looking billboards so he titled the project 'Healing Tool' after one of the tools used in the photography program. The billboards are presented along a highway in Massachusetts. This particular highway is covered in foliage. During the day, the Healing Tool provides views of trees and greenery. When night falls, the billboards transition into a scene with a moon suspended in the dark sky. Each transition is able to happen through the use of [digital billboards](https://www.trendhunter.com/trends/dreamies-treats). This unique [art installation](https://www.trendhunter.com/trends/paul-anthony-smith) is part of Brian Kane's ‘Art for Commuters’ campaign. The billboards provide a peaceful and calming drive for commuters by replacing otherwise distracting billboard ads. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 6% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Nature-mimicking Billboards:** Nature-mimicking billboards that blend into the scenic natural could set the trend in outdoor advertising and change the way digital billboards are perceived in the industry. - **Art for Commuters:** The ‘Art for Commuters’ campaign could be a new trend as people start seeing commuting as an occasion for entertainment as well as productivity. - **Digital Billboards:** The use of digital billboards in transitioning from day to night theme could be a new trend in outdoor advertising and provide an avenue for creative innovation in the industry. ### Industries Being Reshaped - **Outdoor Advertising Industry:** The Outdoor Advertising Industry could benefit from the trend of nature-mimicking billboards, giving them a chance to produce more interesting ads appealing to commuters and the environment. - **Art Industry:** The Art Industry could capitalize on incorporating artworks in public spaces and specific events for commuters, possibly leading to future partnerships in engaging audiences through multimedia installations. - **Digital Signage Industry:** The Digital Signage Industry could find ways to optimize the digital billboards transitioning capabilities, leading to better engagement with audiences who will enjoy seeing new, innovative content. ## Related on Trend Hunter - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md) - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [Nature-Inspired Installations](https://www.trendhunter.com/trends/humannature-1.md)