# Boosting Cognitive Teas The Begutea Blends Antioxidants and Vitality to Increase Brain Function By M | Published 2016-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brain-function References: [trndmonitor](https://trndmonitor.com/tea-spotlight-begu-morning-buzz-tea/) & [begu](https://begu.co.uk/fitness/) The Begutea is a specially blended mix of herbs and antioxidants designed to help improve brain function early in the morning. The tea contains natural ingredients and flavors to naturally stimulate the body and mind so it can operate at its full capacity all day long. The tea is a natural alternative to [energy drinks](https://www.trendhunter.com/trends/drink-for-productivity) or capsules, offering a much more wholesome alternative to stimulating the body. The tea is known as "Morning Buzz" and comes prepackaged in tea sachets for easy daily consumption. The blend contains natural caffeine as well as green tea, ginseng and [yerba mate](https://www.trendhunter.com/trends/uncle-matts-organic-yerba-mate-energy-tea) to [boost cognitive function](https://www.trendhunter.com/trends/nudl) and alertness. The tea is designed to be taken first thing in the morning, to stimulate the mind and body so it can be put to work immediately. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 51% | Activity: 60% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Cognitive-boosting Beverages:** There is a growing trend towards beverages that specifically target cognitive function for heightened productivity and wellness. - **Herbal and Antioxidant Blends:** The inclusion of natural ingredients such as herbs and antioxidants in beverages is becoming more popular for their perceived health benefits. - **Natural Alternatives to Traditional Energy Boosters:** Consumers are seeking out healthier and more natural options to boost energy and cognition rather than relying on traditional energy drinks or capsules. ### Who This Affects Most - **Beverage Industry:** Beverage companies can innovate their product lines by incorporating more natural cognitive-boosting ingredients into their offerings. - **Health and Wellness Industry:** Companies in the health and wellness sector can leverage the perceived benefits of natural ingredients and develop products that target cognitive function for consumers. - **Alternative Medicine Industry:** Alternative medicine companies can position themselves as providers of natural alternatives to traditional energy boosters, catering to consumers who prioritize natural health remedies. ## Related on Trend Hunter - [Focus-Boosting Functional Teas](https://www.trendhunter.com/trends/focus-flow.md) - [Optimized Morning Beverages](https://www.trendhunter.com/trends/morning-beverages.md) - [Fortified Energy-Boosting Beverages](https://www.trendhunter.com/trends/brainjuice-brainjava.md) - [Superfood Iced Teas](https://www.trendhunter.com/trends/noonbrew.md) - [Nootropic Coffee Alternative Beverages](https://www.trendhunter.com/trends/braincare-smart-focus.md) - [Functionally-Focused Teas](https://www.trendhunter.com/trends/real-good-tea.md) - [Vitality Tea Campaigns](https://www.trendhunter.com/trends/twinings-superblends.md) - [Functional Dissolving Teas](https://www.trendhunter.com/trends/veryvery-good-tea.md) - [Superfood Cognitive Supplements](https://www.trendhunter.com/trends/graymatter-bright-mind.md)