# Brain Fitness Nintendo Brain Age 2 By varkeychaya | Published 2008-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brain-fitness References: [ubercool](http://www.ubercool.com/2008/03/17/memory-protection/) & [brainage](http://www.brainage.com/launch/index.jsp) Fighting the drawbacks of aging? Why leave the brain behind. Nintendo has released the second version of its immensely popular game called **[Brain Age](http://www.brainage.com/launch/index.jsp)**. According to Nintendo, all it takes is a few minutes a day to increase your brain power and alertness. The games help exercise the brain with activities and simple tasks, such as calculating a store bill, or even a fun game called *calendar count* in which you guess the day or date a few days before or after the present day. The games, apart from improving your alertness, also offer a great way to take that five minute break from work to do something a bit more challenging than routine, brain-numbing work. What more, the game also has a multiplayer mode and even a [sudoku mode](https://www.trendhunter.com/trends/daily-logic-puzzle) for lovers of one of the world's most popular puzzle. Nintendo is not the only company out to tap this market, similar games are also available on your mobile such as Brain Challenge and Brain Juice which are available for the [Sony](https://www.trendhunter.com/trends/playstation-console-ornament) ericcson and other mobiles. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 14% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Brain Fitness Games:** There is a growing demand for games that exercise and improve cognitive abilities, creating opportunities for game developers to create innovative and engaging brain fitness games. - **Mobile Brain Fitness:** The increasing popularity of mobile brain fitness games presents an opportunity for mobile game developers to create convenient and accessible products that cater to the demand for on-the-go brain training. - **Multiplayer Brain Games:** The rising interest in multiplayer brain fitness games demonstrates a demand for social engagement in cognitive training, providing opportunities for game developers to create immersive and interactive game experiences. ### Who This Affects Most - **Gaming Industry:** Game developers have the potential to create disruptive innovations in the brain fitness market by applying modern technologies such as AI and VR to create new and engaging game experiences. - **Health and Wellness Industry:** The trend towards brain fitness presents opportunities for health and wellness companies to develop products and services that incorporate cognitive training as part of a holistic wellness routine. - **Mobile App Industry:** The increasing demand for mobile brain fitness games offers opportunities for mobile app developers to create personalized and convenient cognitive training experiences that cater to users' individual needs and preferences. ## Related on Trend Hunter - [30-Day Brain Health Challenges](https://www.trendhunter.com/trends/brain-health-challenge.md) - [Cognitive Fitness Tools](https://www.trendhunter.com/trends/intelliboost.md) - [Brain Training Devices](https://www.trendhunter.com/trends/brainblink-brainblink.md) - [Focus-Enhancing Gaming Devices](https://www.trendhunter.com/trends/brainblink.md) - [Casual Brain Games](https://www.trendhunter.com/trends/quickriddle.md) - [Brain Training Tools](https://www.trendhunter.com/trends/quizzy.md) - [Mentally Stimulating Game Collections](https://www.trendhunter.com/trends/fresh-words-word-game.md) - [Exercise-Focused Gaming Apps](https://www.trendhunter.com/trends/smart-5min-x-suika-game.md) - [Month-Long Memory Challenges](https://www.trendhunter.com/trends/memory-workout-game.md)