# Sustainable Energy Drink Packaging The Brain Füd Natural Energy Drinks are Packed in Tetra Paks By Michael Hemsworth | Published 2018-10-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brain-fd References: [foodbev](https://www.foodbev.com/news/brain-fuds-natural-energy-drinks-relaunched-in-tetra-pak-cartons/) & [brainfud](http://brainfud.co.uk) The [Brain Füd](https://www.trendhunter.com/trends/indi-brain-bar) natural energy drinks have been relaunched by the brand with new packaging to make them a more sustainable option for consumers to pick up when seeking a way to hydrate and boost their energy levels. The drinks are now packaged in 100% recyclable [Tetra Pak](https://www.trendhunter.com/trends/reef-rtd) cartons that are made from sustainably sourced paperboard rather than the traditional bottles or aluminum cans found on the market. This packaging is also resealable to help the product maintain a more mobile profile for consumers who are drinking it whilst on-the-go or partaking in a workout. The Brain Füd natural energy drink packaging was explained by founder Philip Udeh who said, "Our move to Tetra Pak means that we’re not just smarter and cleaner than your average energy drink, but that Brain Füd can be enjoyed during active occasions, unlike so many other energy drinks in their aluminium cans. Whether at your desk, on the run or having fun – Brain Füd provides a fruity, refreshing way to be at your best, naturally." ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 81% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sustainable Energy Drink Packaging:** The trend of using 100% recyclable Tetra Pak cartons as packaging for natural energy drinks presents an opportunity for disruptive innovation in the beverage industry. - **Resealable Packaging for On-the-go Consumption:** The trend of resealable packaging for energy drinks allows for convenient and portable consumption, creating opportunities for disruptive innovation in the packaging industry. - **Sustainability and Mobility in Energy Drinks:** The trend towards sustainable packaging and mobile-friendly designs for energy drinks opens up possibilities for disruptive innovation in the sustainable energy and fitness industries. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can explore disruptive innovation by adopting sustainable packaging solutions like 100% recyclable Tetra Pak cartons for energy drinks. - **Packaging Industry:** The packaging industry can seize disruptive innovation opportunities by developing resealable packaging options for on-the-go consumption of energy drinks. - **Sustainable Energy and Fitness Industries:** The sustainable energy and fitness industries have the potential for disruptive innovation by incorporating sustainable packaging and mobile-friendly designs into their products. ## Related on Trend Hunter - [Resealable Recyclable RTD Packaging](https://www.trendhunter.com/trends/reef-rtd.md) - [Paper-Made Juice Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Aseptic Eco Beverage Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic-200-slim-leaf-carton.md) - [Sustainable Drink Packaging Launches](https://www.trendhunter.com/trends/recyclable-aluminum-bottles.md) - [Sustainable Supplement Packaging](https://www.trendhunter.com/trends/touchstone-essentials-packaging.md) - [Pastel-Hued Energy Drink Packaging](https://www.trendhunter.com/trends/rockstar-energy-rebranding.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Free-From Energy Drinks](https://www.trendhunter.com/trends/virtue-clean-energy-drink.md)