# Bold Psychedelic Streetwear Brain Dead Unveils It Far-Out Winter 2021 Lookbook Shot by Will Goodan By Niko Pajkovic | Published 2021-11-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brain-dead1 References: [hypebeast](https://hypebeast.com/2021/11/brain-dead-winter-2021-collection-lookbook-release-information) & [wearebraindead](https://wearebraindead.com/) Los Angeles-based streetwear label Brain Dead has officially unveiled its Winter 2021 lookbook, revealing a range of highly textured, psychedelic looks. Shot by photographer Will Goodan, the lookbook takes place in an unknown urban setting and uses Mia Kitora Howe as its primary model. The lookbook features a variety of one-of-kind garments, including colorful knit sweaters, a retro-inspired fleece zip-up, a six-eyed kitten sweater vest, and a checkered denim suit. All of the looks pop against the lo-fi urban background captured by Goodan. Bold and cartoonish graphics also reappear throughout the collection, providing a notable -- if not unconventional -- motif. For example, an intarsia knit jumper features an image of two teddy bears cuddling, while the checkered denim jacket presents acid trip imagery of a dog, skeleton, and mushroom. Image Credit: Will Godan ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 81% | Activity: 34% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Psychedelic Streetwear:** Opportunity for disruptive innovation in the fashion industry through creating unique apparel using bold, trippy graphics and highly textured materials. - **Lo-fi Urban Lookbooks:** Disruptive innovation opportunity for fashion marketers to capture an unknown urban setting on a low budget to showcase their brand's products and to demonstrate their creativity. - **Retro-inspired Fleece:** Opportunity for disruptive innovation in the streetwear industry for brands to incorporate retro designs, like fleece zip-ups, and put a fresh modern twist on it to appeal to younger audiences. ### Who This Affects Most - **Fashion:** The fashion industry has the opportunity to disrupt the traditional sense of style through experimenting with psychedelic streetwear and highly textured materials. - **Marketing:** Opportunity for disruptive innovation in marketing through creating lo-fi urban lookbooks to showcase unique and creative brand products on lower budgets. - **Streetwear:** Streetwear brands have the opportunity to disrupt the industry through incorporating retro styles like fleece zip-ups and creating unique apparel using bold graphics. ## Related on Trend Hunter - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md) - [Japan New Year Capsule](https://www.trendhunter.com/trends/brain-dead-japan-new-year.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Boundary-Pushing Footwear Collabs](https://www.trendhunter.com/trends/oakley-factory-team-x-brain-dead.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Streetwear-Influenced Trading Cards](https://www.trendhunter.com/trends/brain-dead-4.md) - [Community-Honoring Eerie Graphic Merchandise](https://www.trendhunter.com/trends/boiler-room.md)