# Saturated Streetwear Lookbooks The Trippy 'Brain Dead' Collection Was Shot with a Myriad of Color By Riley von Niessen | Published 2016-09-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brain-dead References: [hypebeast](http://hypebeast.com/2016/9/brain-dead-drop-five-kinfolk-editorial) & [instagram](https://www.instagram.com/wearebraindead/?hl=en) 'Drop Five' is the title of a fresh editorial from 'Brain Dead' -- a California-based [streetwear label](https://www.trendhunter.com/trends/when-the-smoke-clears-collection) that specializes in crafting looks that incorporate underground culture. While relatively short, Drop Five invites its viewer's eyes to linger for some time -- a feat that comes from Brain Dead's use of stark color contrasts and wavy dream-like visuals that trick the mind into thinking it's on a trip. Apparel that's offered includes a selection of t-shirts, long-sleeve crew necks, collared button-up shirts, hats and jackets -- the majority of which feature [unique graphic prints](https://www.trendhunter.com/trends/wasted-youth-x-tappei). In addition to its strange illustrations, Brain Dead is sure to incorporate its brand name along with. Button-ups meanwhile swap this for outlandish prints -- such as one that depicts razor blades flying off a neon pink wall. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 88% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Trippy Streetwear Design:** An opportunity for clothing brands to incorporate unusual graphic prints and color contrasts to create memorable visual experiences for consumers. - **Underground Culture Fashion:** A trend toward clothing lines that incorporate unconventional and edgy styles that draw inspiration from counterculture movements. - **Stark Contrast Lookbooks:** A trend toward fashion collections that rely heavily on bright color contrasts and arty visuals to capture viewers' attention. ### Where This Applies - **Clothing:** Clothing brands, particularly those focusing on streetwear, have the opportunity to experiment with trippier and more unusual designs. - **Creative Agencies:** Creative agencies that work with clothing brands can partner with designers to incorporate striking visual effects into lookbooks and other marketing materials. - **Entertainment:** The use of hypnosis, psychedelics, and popular culture references in Brain Dead's lookbook presents opportunities for film and TV show creators to incorporate similar visual elements into their work. ## Related on Trend Hunter - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md) - [Boundary-Pushing Footwear Collabs](https://www.trendhunter.com/trends/oakley-factory-team-x-brain-dead.md) - [Streetwear-Influenced Trading Cards](https://www.trendhunter.com/trends/brain-dead-4.md) - [Graphic-Detailed Cozy Streetwear](https://www.trendhunter.com/trends/think-more-collection.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Cult Movies-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/film-club-collection.md) - [Japan New Year Capsule](https://www.trendhunter.com/trends/brain-dead-japan-new-year.md)