# DIY-Style Collaborative Fashion Capsules The Brain Dead x Dickies Collection Recently Dropped By Kalin Ned | Published 2022-08-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/brain-dead-x-dickies References: [hypebeast](https://hypebeast.com/2022/8/dickies-brain-dead-collab-silverstone-release-info) The Brain Dead x [Dickies](https://www.trendhunter.com/trends/dickies-and-mastermind-japan) fashion capsule recently debuted and the lookbook showcases a series of garments with a DIY aesthetic, patchwork elements, graphics, and complimentary messaging. This particular drop is exclusive and one can only purchase it at the [Brain Dead Fabrication Store](https://www.trendhunter.com/trends/brain-dead-japan-new-year) on Sunset Boulevard in Los Angeles. From Egyptian sphynx-headed pigeons to retro radio station motifs, the graphics are definitely captivating. The messaging pairs well with the "trippy motifs" and features quotes such as “the end is the beginning and the beginning is the end” and ”There’s NO EXIT! Those who can really see what’s coming, are blowing their minds with music!” The [Brain Dead x Dickies collaboration](https://www.trendhunter.com/trends/deftones-and-dickies) is definitely a great example of the state of contemporary streetwear aesthetics. Image Credit: Brain Dead ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 88% | Activity: 89% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Diy-style Fashion:** Opportunity to disrupt the fashion industry by empowering consumers to design and personalize their own garments with DIY elements. - **Collaborative Capsules:** Opportunity for fashion brands to collaborate with other companies and/or artists to create exclusive collections that cater to niche audiences. - **Graphic Messaging:** Opportunity for fashion brands to incorporate bold and unique graphics with complementary messaging that caters to their target audience and creates a personal connection with consumers. ### Industries Being Reshaped - **Fashion:** With the rise of DIY-style fashion, there's an opportunity to disrupt the fashion industry by enabling consumers to customize their own clothing and accessories using materials and kits provided by fashion brands. - **Streetwear:** Collaborative capsules like Brain Dead x Dickies cater to the streetwear market, which is growing in popularity and presents opportunities for brands to collaborate with other companies and artists to create exclusive collections that resonate with this audience. - **Visual Arts:** Graphic messaging in fashion creates an opportunity for visual artists to collaborate with fashion brands and showcase their designs on a larger platform, potentially leading to increased exposure and sales. ## Related on Trend Hunter - [Utility Streetwear Collections](https://www.trendhunter.com/trends/dickies-and-mastermind-japan.md) - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md) - [Workwear Street Capsules](https://www.trendhunter.com/trends/dickies-x-thisisneverthat-ss26.md) - [Collaborative Fall-Ready Workwear](https://www.trendhunter.com/trends/fw25-workwear.md) - [Concise Collaborative Modern Workwear](https://www.trendhunter.com/trends/schott-1.md) - [Workwear Capsule Collection](https://www.trendhunter.com/trends/schott-x-dickies.md) - [Collaborative Technical Fashion Capsules](https://www.trendhunter.com/trends/garment-dyed-nylon.md) - [Holiday Streetwear Capsule](https://www.trendhunter.com/trends/corteiz-x-denim-tears.md) - [Graphic Collaborative Streetwear](https://www.trendhunter.com/trends/born-online.md)