# Splatter-Accented Summer Streetwear The Brain Dead Summer 2019 Capsule Features Unique Detailing By Amy Duong | Published 2019-05-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brain-dead-summer References: [highsnobiety](https://www.highsnobiety.com/p/brain-dead-summer-2019) & [wearebraindead](https://wearebraindead.com/collections/summer-19) The [Brain Dead](https://www.trendhunter.com/trends/oakley-factory-team-x-brain-dead) Summer 2019 collection explores new ways of welcome the summer season beyond bright colorways. The new season range was unveiled and features short sleeve tops adorned in graphic-heavy details including splatter dyed accents and marble dyed beach shorts. There are also special silhouettes including [button-up bowling tops](https://www.trendhunter.com/trends/beams-and-needles) in all-over designs and color blocking designs as well. Additionally, the seasonal pieces are highlighted by the aloha shirt in an all-over print, two outerwear options, a nylon full-zipper anorak, and a [chore coat with paneling details](https://www.trendhunter.com/trends/beams-plus-spring). In addition to the apparel options, the seasonal range also delivers a corduroy five paneling hat, a mesh tote bag, a candle, and a collaborative car freshener with retaW. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 85% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Graphic-heavy Details:** Opportunities for disruptive innovation include developing new printing techniques or fabric treatments to create unique and eye-catching graphic designs. - **All-over Designs:** Disruptive innovation can be found in creating new ways to apply all-over designs to clothing items, such as using advanced digital printing technologies. - **Collaborative Products:** Disruptive innovation opportunities lie in exploring new collaborations and partnerships to create unique and limited-edition products, like the collaborative car freshener with retaW. ### Where This Applies - **Fashion Apparel:** The fashion apparel industry can take advantage of the trends by investing in research and development to create innovative fabric treatments and printing techniques. - **Graphic Printing:** The graphic printing industry can explore advanced printing technologies to achieve intricate and detailed designs for apparel and other products. - **Collaborative Merchandise:** The merchandise industry can seek partnerships with other brands to create unique and limited-edition products that attract a wider range of customers. ## Related on Trend Hunter - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md) - [Japan New Year Capsule](https://www.trendhunter.com/trends/brain-dead-japan-new-year.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Boundary-Pushing Footwear Collabs](https://www.trendhunter.com/trends/oakley-factory-team-x-brain-dead.md) - [Collaborative Summer Streetwear](https://www.trendhunter.com/trends/beams-and-needles.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Vibrant Spring Streetwear Capsules](https://www.trendhunter.com/trends/corteiz-7.md)