# Noragi-Inspired Track Jackets Brain Dead and BEAMS Rework Reebok Track Suits and Sneakers By Amy Duong | Published 2018-08-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brain-dead-and-beams References: [hypebeast](https://hypebeast.com/2018/8/brain-dead-beams-reebok-track-jacket-pants-classic-leather-collab) & [beams.co.jp](https://www.beams.co.jp/search/?sex=M&q=brain+dead&search=true) [Brain Dead](https://www.trendhunter.com/trends/bowling-shoe) and [BEAMS](https://www.trendhunter.com/trends/fred-perry-and-beams) work in collaboration once again -- this time, the streetwear duo come together to rework a tracksuit and sneakers from sportswear label [Reebok](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1). The track pants are a slouchy silhouette with a cropped cut and tapered end, which is designed for lounging purposes rather than for running. The reworked track jacket replaces the usual zipper enclosure with a collarless finish inspired by the traditional Noragi style. Both the track jacket and pants are finished in a navy blue tone that is adorned with imagery that merges together Brain Dead's logo silhouette and Reebok's wheel. The same branding motifs are seen on a new iteration of the label's Classic Leather runners that merge the tracksuit's blue tonal hues in a blend of hairy suede materials and a contrasting smooth grain leather. The collaborative Brain Dead and BEAMS collection will be available online at BEAMS beginning September 1. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 32% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Noragi-inspired Fashion:** Opportunity for the fashion industry to incorporate the collarless finish and slouchy silhouette inspired by the Noragi style into their designs. - **Collaborative Streetwear:** Opportunity for streetwear brands to collaborate and create unique and innovative designs, merging different aesthetics and techniques. - **Mixing Traditional and Sportswear:** Opportunity for brands to blend traditional styles, such as the Noragi, with modern sportswear, creating a new hybrid fashion trend. ### Who This Affects Most - **Fashion:** Opportunity for fashion brands and designers to incorporate the reimagined tracksuit and sneakers design, inspired by the Noragi style, into their collections. - **Streetwear:** Opportunity for streetwear brands and retailers to introduce collaborative collections that merge different aesthetics and redefine streetwear fashion. - **Sportswear:** Opportunity for sportswear brands to explore innovative designs that blend traditional and athletic styles, offering fashion-forward options for consumers. ## Related on Trend Hunter - [Flame-Themed Retro Sneakers](https://www.trendhunter.com/trends/flames-collection.md) - [Collaborative Special Edition Jackets](https://www.trendhunter.com/trends/fred-perry-and-beams.md) - [Knit Track Outerwear](https://www.trendhunter.com/trends/needles-x-beams.md) - [Revived Nostalgic Collaborative Fashion](https://www.trendhunter.com/trends/beams-and-the-north-face.md) - [Special Order Collaborative Streetwear](https://www.trendhunter.com/trends/2tone-jersey-collection.md) - [Premium Collaborative Technical Outerwear](https://www.trendhunter.com/trends/beams-and-arcteryx.md) - [Stealthy Collaborative Bowling Shoes](https://www.trendhunter.com/trends/bowling-shoe.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Textured Sneaker Collabs](https://www.trendhunter.com/trends/beams-and-vans.md)