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# Intelligent Organ Storage
Store Your Essentials by the Door in the Brain Container

By Nicole Ballantyne-Choo | Published 2013-10-02 | Updated 2013-10-09 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/brain-container
References: [modcloth](http://www.modcloth.com/shop/store-organize/foyer-consideration-container)

The brain container is a quirky and practical way to store your items that you need on a daily basis.

If you’re someone who spends half your morning running around the house searching for keys and wallets, you need to store your belongings all in one spot by the front door. Keeping everything in a [brain-shaped container](https://www.trendhunter.com/trends/kiir) will definitely be helpful as it’s something that will catch your eye each day.

While this is perfect for everyday essentials, another great use for it is for [holding candy on Halloween](https://www.trendhunter.com/trends/dumpstuder-pencil-holders). When kids come to your door, serve them candy on a fake brain. You can even decorate the brain with Halloween stickers such as zombies and ghosts, or take it a step further and use fake blood to make people really grossed out.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 2% | Activity: 8% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Organ Storage Solutions:** Innovative storage solutions for everyday items with a quirky twist, such as organ-shaped containers, can disrupt the traditional organization market.
- **Halloween Decor:** Creating customizable and creepy decor options for Halloween, such as fake brains filled with candy, presents opportunities for disruptive innovation in the seasonal decor industry.
- **Novelty Giftware:** Developing unique and playful household items, like brain-shaped organizers, can disrupt the traditional giftware industry and offer novelty gifting options.

### Industries Being Reshaped

- **Household Organization:** The household organization industry can benefit from incorporating fun and visually appealing storage solutions for everyday items.
- **Seasonal Decor:** The seasonal decor industry can explore new, creepy and customizable options for Halloween decorations, and expand their product offerings.
- **Giftware:** The giftware industry can expand their product lines to include novelty items that are fun, useful, and make for unique gifts for special occasions.

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