# Brain-Boosting Nut Spreads Hank's Brain Boosting Peanut Spread is Made with Phospholipid Protein By Laura McQuarrie | Published 2024-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brain-boosting-peanut-spread References: [nosh](https://www.nosh.com/food-wire/2024/nutiani-partners-with-hanks-to-launch-brain-boosting-milk-chocolate-peanut-spread/) & [hanksproteinplus](https://www.hanksproteinplus.com/products/brain-boosting-milk-chocolate)  Naturally rich in essential nutrients, nuts are highly beneficial for promoting brain health and enhancing cognitive functions, and Nutiani and [Hank’s Protein Plus](https://www.trendhunter.com/trends/hanks-gourmet-beverages) teamed up to launch a Brain Boosting Peanut Spread. This minimal-ingredient [milk chocolate peanut spread](https://www.trendhunter.com/trends/nutella-peanut) is made with premium nuts, high-grade NZMP whey protein and Nutiani Phospholipids. “We incorporated [brain-boosting phospholipids](https://www.trendhunter.com/trends/ms-brain-food) into our new milk chocolate peanut butter spread to offer consumers a unique combination of indulgence and cognitive support in one delicious product,” says Hank Capasso, founder and CEO of Hank’s Protein Plus. Heart-healthy, antioxidant-rich olive oil is also included in the nut spread formula, along with monkfruit as a nutritious replacement for sugar. In all, there are just six simple ingredients that make up this product and none of them are fillers, gums or artificial. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 73% | Activity: 65% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Brain-boosting Nut Spreads:** The collaboration between Nutiani and Hank's Protein Plus to launch a Brain Boosting Peanut Spread highlights the trend of using nuts to promote brain health and cognitive functions with innovative ingredients. - **Minimal-ingredient Spreads:** Hank's Protein Plus created a milk chocolate peanut spread with just six simple, premium ingredients, showcasing the trend of minimal-ingredient products in the nut spread industry. - **Innovation in Nut Spread Formulas:** The inclusion of high-grade NZMP whey protein, Nutiani Phospholipids, and monkfruit as a sugar replacement in the nut spread formula demonstrates the trend of incorporating innovative ingredients in the development of nut spreads. ### Who This Affects Most - **Food and Beverage:** The Brain Boosting Peanut Spread and its innovative ingredients reflect the ongoing innovation and market potential in the food and beverage industry. - **Health and Wellness:** The focus on brain health and cognitive support in the nut spread product aligns with the growing demand for health and wellness offerings. - **Natural and Organic:** The emphasis on using natural, antioxidant-rich ingredients and avoiding fillers or artificial substances positions the nut spread industry as part of the natural and organic movement. ## Related on Trend Hunter - [Whey-Boosted Peanut Butters](https://www.trendhunter.com/trends/fitcream.md) - [Chickpea-Powered Chocolate Spreads](https://www.trendhunter.com/trends/mr-beans-protein-cream.md) - [Single-Origin Hazelnut Spreads](https://www.trendhunter.com/trends/pip-nut-chocolate-hazelnut-spread.md) - [Better-for-You Hazelnut Spreads](https://www.trendhunter.com/trends/chocolate-hazelnut-spread.md) - [Three-Ingredient Nut Spreads](https://www.trendhunter.com/trends/cravers.md) - [Functional Nutrition Nut Butters](https://www.trendhunter.com/trends/nutri-butter.md) - [Sustainable Peanut-Free Spreads](https://www.trendhunter.com/trends/peanut-free-spread.md) - [Adaptogenic Nut Butters](https://www.trendhunter.com/trends/adaptogenic-nut-butter.md) - [Nutrient-Packed Pistachio Creams](https://www.trendhunter.com/trends/hexacream.md)