# Braille Band-Aid Boxes U.S. Seeing Textured Packaging for the Visually Impaired By Katie Cordrey | Published 2010-01-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/braille-band-aid-boxes References: [twitpic](http://twitpic.com/4v4ag) & [braillepackaging](http://www.braillepackaging.com/) You might be surprised to find that in addition to the standard label, your next box of Band-Aids have Braille imprinting. An increasing number Braille-labeled packages are showing up on U.S. retailers’ shelves. All pharmaceutical packaging destined for [EU](https://www.trendhunter.com/trends/iqrcode) use is required to have information in Braille as of 2010, but the U.S. has no such requirement. In response, the [International Association of Diecutting and Diemaking](https://www.trendhunter.com/trends/apple-butter-coffee-cake-creamer) (IADD), an independent U.S. trade organization, has drawn up its own set of Braille standards for pharmaceutical packaging. The labels finding their way to U.S. stores aren’t limited to prescription medications: Common brands of [adhesive bandages](https://www.trendhunter.com/trends/bandaid-brand) and other medicine cabinet items sport the raised dots. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 24% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Braille Packaging:** Opportunity for companies to implement Braille labeling on product packaging to cater to visually impaired consumers. - **Accessible Design:** Increasing focus on creating packaging and labeling that is more inclusive and accessible for people with disabilities. - **Standardization of Braille Labeling:** Growing push for standardized Braille labeling requirements for pharmaceutical packaging in the U.S. ### Where This Applies - **Pharmaceutical Packaging:** Disruptive innovation opportunity to incorporate Braille labeling on pharmaceutical packaging for increased accessibility and inclusivity. - **Consumer Goods:** Opportunity for consumer goods companies to adopt Braille labeling on various products to cater to visually impaired consumers. - **Printing and Packaging:** Growing demand for printing and packaging companies to provide Braille labeling services for various products and industries. ## Related on Trend Hunter - [Inclusive Chocolate Packaging](https://www.trendhunter.com/trends/the-holiday-braille-box.md) - [Braille-Friendly Holiday Chocolates](https://www.trendhunter.com/trends/braille-box.md) - [Inclusive Label Printers](https://www.trendhunter.com/trends/braille-label-maker.md) - [Inclusive Rice Snack Packaging](https://www.trendhunter.com/trends/rice-krispies-1.md) - [Manual Braille Label Makers](https://www.trendhunter.com/trends/sakshar-braille.md) - [Braille Chocolate Boxes](https://www.trendhunter.com/trends/holiday-braille-box.md) - [On-Demand Braille Label Printers](https://www.trendhunter.com/trends/nemonic-dot.md) - [Accessible Packaging Solutions](https://www.trendhunter.com/trends/accessbile-laundry-detergent-packaging.md) - [Visual Impairment-Friendly Packaging](https://www.trendhunter.com/trends/haleon-and-microsoft.md)