# Braille-Covered Beer Labels The West Side Brewing Braille Ale Has Accessible Branding By Michael Hemsworth | Published 2020-08-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/braille-ale References: [coolmaterial](https://coolmaterial.com/food-drink/braille-ale/) & [facebook](https://www.facebook.com/westsidebrewing/) The [West Side](https://www.trendhunter.com/trends/caninesupporting-west-coast-ipas) Brewing Braille Ale is a new offering from the Cincinnati-based brewery that is positioned as a refreshing beer with an accessible profile. The beer features a label on the can that has been finished with Braille thanks to a partnership with the [Cincinnati Association for the Blind](https://www.trendhunter.com/trends/advil-x-the-nfl) & Visually Impaired and special equipment to print the raised lettering. The final product is a beer can that can be read both visually and through touch to make it one of the more accessible options on the market. The West Side Brewing Braille Ale is a raspberry gose that has been brewed with the brewery's signature sour beer along with ample raspberries to make it a refreshing option to pick up starting August 27. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 28% | Activity: 52% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Accessible Packaging:** Incorporating Braille or tactile elements in packaging to provide accessibility and inclusivity for visually impaired individuals. - **Inclusive Branding:** Creating branding and marketing campaigns that are inclusive of all individuals, including those with disabilities, to promote diversity and accessibility. - **Collaborative Innovation:** Collaborating with organizations that represent individuals with disabilities to create innovative solutions that promote inclusivity and accessibility. ### Where This Applies - **Alcohol:** Opportunity to disrupt the beer and other alcoholic beverage markets by incorporating accessible branding and packaging solutions for visually impaired individuals. - **Packaging:** Opportunity to innovate in the packaging industry by developing new solutions for inclusive packaging that meet the needs of all individuals, regardless of disabilities. - **Non-profit:** Opportunity for non-profit organizations that serve individuals with disabilities to collaborate with businesses and develop innovative solutions that promote inclusivity and accessibility in all industries. ## Related on Trend Hunter - [Assistive Alcohol Packaging](https://www.trendhunter.com/trends/assistive-technology1.md) - [Inclusive Shopping Labels](https://www.trendhunter.com/trends/coca-cola-1.md) - [Inclusive Label Printers](https://www.trendhunter.com/trends/braille-label-maker.md) - [Braille-Equipped Haircare Bottles](https://www.trendhunter.com/trends/blonde-enrich.md) - [Accessible Juice Drink Packaging](https://www.trendhunter.com/trends/robinsons-fruit-shoot.md) - [Accessible RTD Cocktails](https://www.trendhunter.com/trends/the-cocktail-collection-by-ketel-one.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Inclusive Chocolate Packaging](https://www.trendhunter.com/trends/the-holiday-braille-box.md) - [Braille-Friendly Holiday Chocolates](https://www.trendhunter.com/trends/braille-box.md)