# Reinforced USB Cables ChargeOriginal's Braided Usb Cable is Stylish and More Durable By Laura McQuarrie | Published 2014-04-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/braided-usb-cable References: [kickstarter](https://www.kickstarter.com/projects/wookestore/chargeoriginal-braided-usb-cables-functional-and-s) & [wooke](http://www.wooke.co.uk/product/lightningredroyal) The design of the ChargeOriginal [braided USB cable](https://www.trendhunter.com/trends/pill-people) improves the lifespan of [Apple](https://www.trendhunter.com/trends/nimble-powerknit-cables) device chargers, which are prone to having the lightening connector parts fall out and their thin cable casing stripped away. Unfortunately, there are very few charger options on the market other than the official ones sold by Apple, since non-certified cables are commonly blocked from being recognized by Apple devices. However, the ChargeOriginal braided cables by Wooke have specifically been created to meet Apple's criteria. The ChargeOriginal cables are woven, which makes them durable, tangle-free and easy to identify as your own with two patterns available, including Fantasy and Green-Camo. To get rid of the issue of easily-broken connectors, ChargeOriginal simply uses a new moulded casing. ChargeOriginal is currently collecting funds on [Kickstarter](https://www.kickstarter.com/projects/wookestore/chargeoriginal-braided-usb-cables-functional-and-s) and for a contribution of £12, you can get a Fantasy braided USB charger, plus a cable holder of your own. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 73% | Activity: 48% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Durable USB Cables:** The trend of creating durable USB cables that extend the lifespan of devices. - **Customizable Chargers:** The trend of creating chargers with customizable designs and colors. - **Certified Third-party Cables:** The trend of third-party cable producers creating certified cables that meet the requirements of device manufacturers. ### Industries Being Reshaped - **Consumer Electronics:** The consumer electronics industry can utilize the trend of durable cables to improve their products and enhance customer satisfaction. - **Manufacturing:** The manufacturing industry can focus on producing customizable chargers for third-party cable companies. - **Technology Accessories:** The technology accessories industry can look into producing certified cables that meet the requirements of device manufacturers to offer customers more options. ## Related on Trend Hunter - [Premium Magnetic Charging Cables](https://www.trendhunter.com/trends/connect-pro.md) - [Stylishly Reliable Charging Cables](https://www.trendhunter.com/trends/beats-cables.md) - [Durable Device Connection Keychains](https://www.trendhunter.com/trends/the-nomad-chargekey.md) - [Flexible Charging Adapters](https://www.trendhunter.com/trends/flexible-charge-adapter.md) - [Durable Sustainable Accessories](https://www.trendhunter.com/trends/fairphone-1.md) - [Recycled Quick Charge Cables](https://www.trendhunter.com/trends/nimble-powerknit-cables.md) - [Magnetic Charging Cables](https://www.trendhunter.com/trends/the-magcable.md) - [Folding Multi-Position Charger Cables](https://www.trendhunter.com/trends/keychain-charger-cable.md) - [Magnetic-Release Charging Cables](https://www.trendhunter.com/trends/interhok.md)