# GIF-Inspired Beer Commercials This Brahma Beer Ad Features a Series of Looping Visuals By Laura McQuarrie | Published 2017-08-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/brahma-beer References: [adweek](http://www.adweek.com/creativity/this-crazy-gif-filled-beer-ad-pleads-for-a-break-from-the-insanity-of-gifs/) [Brahma](https://www.trendhunter.com/trends/brahma-phone) beer recently launched a new video that features a man getting kicked by a horse in the first few frames, effectively giving him a black eye, but also freeing him from a world where everyone is caught living their lives in GIF-like loops. After breaking free from the confines of the world, the man begins to question if there's more to life. As such, the 'Respect the Hangout' ad encourages consumers to think about breaking through their normal day-to-day routines. Knowing that many consumers are looking to create and share fun clips from online videos, a number of brands are launching GIF-centric commercials. Like Brahma, other examples include [Bacardi's](https://www.trendhunter.com/trends/bacardi-and-coca-cola) 'Break Free' ad, as well as [Converse's](https://www.trendhunter.com/trends/it-always-will-be-foot-locker) 'First Day Feels.' ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 11% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Gif-centric Commercials:** Brands are launching commercials that focus on GIF-inspired visuals, offering opportunities for engaging and shareable content. - **Breaking Free From Routines:** Ads that promote breaking free from mundane routines are gaining traction, presenting a disruptive innovation opportunity to tap into consumers' desire for more adventurous experiences. - **Creating Fun and Shareable Clips:** Companies are recognizing the trend of consumers wanting to create and share fun video clips, leading to the development of commercials that cater to this demand. ### Where This Applies - **Beverage Industry:** The beverage industry can leverage GIF-centric commercials to increase brand awareness and engagement by offering visually captivating and memorable content. - **Advertising Industry:** The advertising industry can explore the concept of breaking free from routines to create impactful campaigns that resonate with consumers seeking more fulfilling experiences. - **Social Media Platforms:** Social media platforms can capitalize on the trend of creating fun and shareable clips by partnering with brands to promote their GIF-centric commercials, driving user engagement and platform growth. ## Related on Trend Hunter - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [AI-Inspired Beer Ads](https://www.trendhunter.com/trends/solar-wave.md) - [Island-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/liquid-aloha.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Beer Anti-Fakeness Ads](https://www.trendhunter.com/trends/antifakeness-ad.md) - [Emoji-Inspired Beer Campaigns](https://www.trendhunter.com/trends/emojiless.md) - [Romantic Beer Campaigns](https://www.trendhunter.com/trends/lockdown-love-story.md) - [CGI-Generated Brand Updates](https://www.trendhunter.com/trends/tiger-beer-1.md)