# Superstar Athlete-Designed Apparel Tom Brady is Set Launch Men's Fashion Line 'BRADY' By Niko Pajkovic | Published 2021-10-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/brady References: [menshealth](https://www.menshealth.com/technology-gear/a37772176/tom-brady-mens-fashion-line/) & [brady-brand](https://www.brady-brand.com/password) Football superstar Tom Brady took to [Instagram](https://www.trendhunter.com/trends/p-by-gunna) to announce the launch of '[BRADY](https://www.trendhunter.com/trends/goat-gummies-1),' his first-ever menswear line, which he has spent the last three years developing with co-founder Jens Grede and designer Dao-Yi Chow. According to a recent press release, the brand will utilize “advanced fabrications and more sustainable practices" to create a diverse range of [active and casual wear garments](https://www.trendhunter.com/trends/performance-in-the-city). In fact, splitting the brand between performance apparel and everyday clothing seems to be at the heart of the projected launch, which will feature two collections dubbed 'Train' and 'Live.' Set to launch this December, the new line will be made available exclusively online via the BRADY website. As of yet, no other details regarding the actual product offerings have been released. All fans have received is a simple Instagram post from the elite athletes with a caption reading, "Run the game, don’t let the game run you. BRADY—my next-generation apparel brand is coming soon." Image Credit: Raymond Hall/Getty Images, BRADY ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 41% | Activity: 34% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Athletic Wear:** Tom Brady's 'BRADY' line will utilize advanced fabrications and more sustainable practices to create a diverse range of active and casual wear garments, opening disruptive innovation opportunities for sustainable materials and manufacturing. - **Athlete-designed Apparel:** The trend of superstar athletes designing clothing lines grows with Tom Brady's 'BRADY' line, presenting disruptive innovation opportunities on personalized and functional designs for the sports industry. - **Online-exclusive Clothing Line:** Tom Brady's 'BRADY' line will exclusively be made available online, revealing disruptive innovation opportunities for e-commerce platforms and personalized, virtual shopping experiences. ### Where This Applies - **Athletic Wear:** Tom Brady's 'BRADY' line of sustainable and high-performance athletic wear disrupts the athletic wear industry by opening up new markets and product lines. - **Fashion Retail:** Tom Brady's 'BRADY' line disrupts the fashion retail industry with its sustainable and versatile clothing offerings and online-only sales approach. - **E-commerce:** Tom Brady's 'BRADY' line presents disruptive innovation opportunities for online retailers and e-commerce platforms to improve personalized shopping experiences and virtual clothing try-ons. ## Related on Trend Hunter - [Instant-Commerce Partnerships](https://www.trendhunter.com/trends/tom-brady-x-gopuff.md) - [Athlete-Endorsed Gummy Snacks](https://www.trendhunter.com/trends/goat-gummies-1.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md) - [Collaborative Football-Inspired Apparel](https://www.trendhunter.com/trends/off-season.md) - [Athlete-Endorsed Fruit Snacks](https://www.trendhunter.com/trends/goat-gummies-2.md) - [Athlete-Backed Sports Apparel](https://www.trendhunter.com/trends/taylormade-golf.md) - [Collegiate-Inspired Apparel](https://www.trendhunter.com/trends/todd-snyder-nfl-collection.md) - [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md)