# Celebs Back Pitt's New Orleans Charity Ferrell Joins Brad in Pink Project By Bianca | Published 2007-12-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/brad-pitts-ferrell-pink-project References: [pr-inside](http://www.pr-inside.com/entertainment-blog/2007/12/22/ferrell-amp-spade-contribute-to-pitt-s/) & [makeitrightnola.org](http://www.makeitrightnola.org/) Funny man Will Ferrell will be joining celebs like David Spade to help support Brad Pitt's [Make It Right](http://www.makeitrightnola.org) campaign. The [Hurricane Katrina relief project](https://www.trendhunter.com/trends/goldie-swimwears-campaign), also known as the Pink Project, lets people adopt one of the 150 houses Brad is having built in New Orleans to help those who lost their homes in 2005. "We've had 12,000 people across America come in and donate. We've had people like Will Ferrell come in and [adopt a house](https://www.trendhunter.com/trends/james-hardie)," Brad said. "Our initial goal was 150 houses, and we've got 52 houses that have been adopted, which means 52 families." His [fundraising will end in January](https://www.trendhunter.com/trends/charity-auctions). "We got two more weeks to go. I need people out there to come in and adopt the other 100 homes. And hopefully by that time we'll see this whole neighbourhood symbolically put back together." Watch the 5 part Larry King series on the Pink Project: ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 15% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Community-led Disaster Relief Programs:** There is a growing trend towards community-driven disaster relief programs that mobilize people to take action in the face of humanitarian crises. - **Celebrity Philanthropy:** More and more celebrities are using their fame and resources to support charitable causes, leading to innovative fundraising campaigns and increased public awareness of social issues. - **Adopt-a-house Programs:** Adopt-a-house programs like Brad Pitt's Make It Right campaign provide individuals with an opportunity to directly contribute to disaster relief efforts and make a tangible difference in people's lives. ### Industries Being Reshaped - **Nonprofit Organizations:** Nonprofits are uniquely positioned to leverage the power of community-driven disaster relief efforts and incorporate innovative fundraising strategies to support their missions. - **Celebrity Marketing:** The rise of celebrity philanthropy presents a unique marketing opportunity for brands to align themselves with high-profile causes and reap the benefits of increased exposure and positive brand perception. - **Real Estate Development:** Innovative disaster relief programs like Make It Right are creating opportunities for real estate developers to use their skills and resources to support a worthy cause while also rebuilding communities that have suffered from natural disasters. ## Related on Trend Hunter - [Displaced Families Initiatives](https://www.trendhunter.com/trends/hope-foundation.md) - [Homelessness-Supporting Blanket Designs](https://www.trendhunter.com/trends/paul-klein.md) - [Branded Hurricane Relief](https://www.trendhunter.com/trends/ashevilles-entrepreneurial-community.md) - [Wildfire Relief Luggage Donations](https://www.trendhunter.com/trends/ricardo-beverly-hills.md) - [Disaster Relief-Supporting Pr Initiatives](https://www.trendhunter.com/trends/publicity-for-good.md) - [Affordable Climate-Resilient Homes](https://www.trendhunter.com/trends/climateresilient-homes.md) - [Charitable Building Initiatives](https://www.trendhunter.com/trends/james-hardie.md) - [New Orleans Colorful Homes](https://www.trendhunter.com/trends/office-la.md) - [California Wildfire Relief Fundraisers](https://www.trendhunter.com/trends/california-wildfire-relief.md)