# Foreign Star Endorsements The Brad Pitt SoftBank Commercial is a Hearty Serving of Hilarity By Alex Scott | Published 2010-02-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/brad-pitt-softbank-commercial References: [whitezine](http://www.whitezine.com/en/motion/brad-pitt-softbank-sumo.html) & [mb.softbank.jp](http://mb.softbank.jp/en/) I heard A list celebrities are known for doing foreign commercials since: a) they will never be seen by anyone in the North American movie goer market and b) they are meant to be very lucrative. Still, I was very surprised to stumble across this Brad Pitt [SoftBank](https://www.trendhunter.com/trends/chord-signalling) commercial. You would never see someone as big as Pitt plugging a product over here, but over there, it’s fair game apparently. Not that I find anything wrong with [celebrity endorsements](https://www.trendhunter.com/trends/uniqlo-taps-cate-blanchett); in fact, this Brad Pitt SoftBank commercial is just one of a series he did that is quite humorous and pretty well filmed. Now let's see if I can find George Clooney promoting a Japanese energy drink. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 30% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Foreign Commercials:** Opportunity for international brands to leverage A-list celebrities for endorsements in foreign markets. - **Celebrity Endorsements:** Potential for celebrities to endorse products and services in lucrative foreign markets. - **Humorous Advertisements:** Demand for entertaining and funny commercials that resonate with international audiences. ### Where This Applies - **Advertising:** Innovative advertising agencies can create strategies to connect international brands with A-list celebrities for endorsement campaigns. - **Entertainment:** Opportunity for production companies to create humorous and well-filmed commercials featuring A-list celebrities for foreign markets. - **Beverage:** Energy drink companies can explore collaboration with international celebrities like George Clooney to promote their products in Japan. ## Related on Trend Hunter - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Mayonnaise Pairing Ads](https://www.trendhunter.com/trends/hellmanns-big-game.md) - [Humorous Snack Commercials](https://www.trendhunter.com/trends/ritz-salty-club.md) - [Cheeky Series Star Campaigns](https://www.trendhunter.com/trends/superbowl-ad-with-aubrey-plaza.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [TV Personality-Backed Promotions](https://www.trendhunter.com/trends/dominos-6.md)