# Brad Pitt's Eco-Friendly Initiative Pink Project Flood-Proofs New Orleans Homes By Rose A. Valenta | Published 2007-12-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/brad-pitt-new-orleans References: [ecanadanow](http://www.ecanadanow.com/news/entertainment/brad-pitt-to-build-homes-in-new-orleans-20071204.html) & [makeitrightnola.org](http://www.makeitrightnola.org) Brad Pitt and Friends (including [13 architectural firms](https://www.trendhunter.com/trends/james-hardie)) are raising money to build over 150 [eco-friendly flood-proof homes](https://www.trendhunter.com/trends/climateresilient-homes) in New Orleans, LA, in an area most devastated by [hurricane Katrina](https://www.trendhunter.com/trends/goldie-swimwears-campaign). The project is called "Pink," and it is expected to be completed in 2008. He is willing to have more homes built, if enough money is raised for the project. Brad has put up $5 million of his own money for the cause. The sexy guy in the hard hat - www.makeitrightnola.org ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 74% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Housing:** There is a growing trend towards the construction of eco-friendly homes that are designed to be resistant to natural disasters such as floods. - **Sustainable Architecture:** Architectural firms are increasingly incorporating sustainable design principles into their projects, aiming to create buildings that minimize environmental impact. - **Celebrity Philanthropy:** Celebrities like Brad Pitt are using their influence and financial resources to fund philanthropic projects, setting an example for others and inspiring a greater involvement in social and environmental causes. ### Who This Affects Most - **Construction:** The construction industry has the opportunity to innovate by adopting eco-friendly building practices, such as using sustainable materials and creating homes that are resistant to natural disasters. - **Architecture:** Architects have the opportunity to push the boundaries of sustainable design and incorporate innovative solutions for creating buildings that are both environmentally-friendly and resilient. - **Non-profit:** Non-profit organizations focused on housing initiatives can capitalize on celebrity partnerships and engage in high-profile projects that address social and environmental challenges. ## Related on Trend Hunter - [New Orleans Colorful Homes](https://www.trendhunter.com/trends/office-la.md) - [Disaster-Ready Housing Prototypes](https://www.trendhunter.com/trends/essential-homes.md) - [Affordable Climate-Resilient Homes](https://www.trendhunter.com/trends/climateresilient-homes.md) - [Charitable Building Initiatives](https://www.trendhunter.com/trends/james-hardie.md) - [Pink-Hued Shipping Container Homes](https://www.trendhunter.com/trends/pink-shipping-container-homes.md) - [Pink Fluted Concrete Apartments](https://www.trendhunter.com/trends/rendezvous-apartment.md) - [Art Deco Affordable Housing](https://www.trendhunter.com/trends/la-brea-affordable-housing.md) - [Displaced Families Initiatives](https://www.trendhunter.com/trends/hope-foundation.md) - [Local-Inspired Modern Residences](https://www.trendhunter.com/trends/pinkey-neighborhood-house.md)