# Rebelling Against Photoshop Flawed Brad Pitt Exposed by Chuck Close in W Magazine By Ayman | Published 2009-01-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/brad-pitt-chuck-close-w-magazine References: [wmagazine](http://www.wmagazine.com/celebrities/2009/02/brad_pitt_ss?slide=1) Brad Pitt breaks one of [Hollywood](https://www.trendhunter.com/trends/new-england-ipa)’s golden rules in the upcoming February issue of W Magazine by revealing all his flaws and wrinkles. In fact, not only did he opt for [no photoshopping of his images](https://www.trendhunter.com/trends/nonnas-cam), Brad Pitt personally requested to be photographed by Chuck Close, who is famous for his extremely detailed portraits that reveal all skin flaws. “You can’t be the fair-haired young boy forever,” explains Close. “Maybe a photograph of him with [his crow’s-feet and furrowed brow](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever) is good for him.” ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 97% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Natural Beauty:** Opportunity to embrace and celebrate imperfections in a world obsessed with Photoshop perfection. - **Authenticity in Advertising:** Potential for brands to showcase real people with flaws and wrinkles to build trust and relatability. - **Demand for Unretouched Images:** Growing consumer desire for transparency and inclusivity in the media, challenging the use of excessive Photoshop editing. ### Who This Affects Most - **Fashion and Beauty:** Opportunity for the fashion and beauty industry to shift towards promoting authentic beauty through unretouched imagery. - **Advertising and Marketing:** Disruptive opportunity for advertisers to break away from heavily retouched campaigns and connect with consumers through realistic portrayals. - **Photography and Art:** Embracing the trend of imperfections in photography to create captivating and honest portrayals of subjects. ## Related on Trend Hunter - [Actor-Backed Rosé Champagnes](https://www.trendhunter.com/trends/fleur-de-miraval-ros-champagne.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Authentic Ambassador Campaigns](https://www.trendhunter.com/trends/the-realest-person-on-earth.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md)