# Outlandish Perfume Parodies Conan O'brien Adds a Dose of Weird While Spoofing Brad Pitt Chanel Ad By Ariel Weber | Published 2012-11-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/brad-pitt-chanel-ad References: [youtube](http://www.youtube.com/watch?v=_6sw_-ewTNM) & [hollywoodreporter](http://www.hollywoodreporter.com/fash-track/brad-pitts-chanel-no5-ad-379331) Ever since Brad Pitt was given the coveted title of the new face for Chanel No.5 Perfumes, there has not been a shortage of [parodies](https://www.trendhunter.com/trends/moist-humor) coming out to mock the Brad Pitt Chanel ad. This time, it is Conan's turn to poke fun at the campaign. Chanel has changed its marketing strategy to welcome a more [masculine presence](https://www.trendhunter.com/trends/paradigme-fragrance) to its classically feminine perfume ads by portraying the fragrance as an object of desire from Pitt’s stare. However, from a comedian's standpoint, this ad is pure comic gold. In the video Conan edited, Pitt's usually toned physique has been replaced by a shirtless and doughier figure. Throughout the parody, 'Pitt,' who is now seen topless, is also constantly rubbing his chest, as well as squeezing and cupping his 'man-boobs.' The combination of the serious intent of the ad mixed with the weird gestures of the faux-Pitt's hands and pudgier figure creates a hilarious parody of the Brad Pitt Chanel ad. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 25% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Perfume Parodies:** Opportunity for brands to create humorous parodies of popular perfume ads for viral marketing campaigns. - **Masculine Marketing:** Opportunity for perfume brands to challenge traditional gender roles by featuring masculine figures in their advertisements. - **Humorous Advertising:** Opportunity for brands to incorporate humor into their advertising strategies for a more engaging and memorable brand experience. ### Where This Applies - **Fragrance:** Opportunity for fragrance companies to capitalize on the popularity of perfume parodies by creating unique and comedic ad campaigns. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to help brands develop funny and attention-grabbing campaigns, leveraging the power of humor in advertising. - **Entertainment:** Opportunity for the entertainment industry to collaborate with brands to create humorous content, bridging the gap between advertising and entertainment. ## Related on Trend Hunter - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Actor-Fronted Men's Fragrance Campaigns](https://www.trendhunter.com/trends/paradigme-fragrance.md) - [All-Over Fragrance Balms](https://www.trendhunter.com/trends/bleu-de-chanel-allover-fragrance-balm.md) - [Streaming Series Deodorants](https://www.trendhunter.com/trends/the-witcher.md)