# Graffiti Attitude Adjustments Re-Face Project Seeks to Shift Popular Perception of Street Art By Marissa Brassfield | Published 2009-01-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/brad-pitt-angelina-jolie-street-art-perth References: [news.au](http://www.news.com.au/perthnow/story/0,21598,24953192-5005364,00.html) & [abc.net.au](http://www.abc.net.au/tv/reface/) Street art has bubbled over from an [underground art phenomenon](https://www.trendhunter.com/trends/enigmatic-graffiti) into the fine art scene; big names like Banksy can count Brad Pitt, Angelina Jolie and Christina Aguilera among their A-list clientele. And Shepard Fairey’s artwork was used for President Obama’s official Inauguration Day merchandise--how much more of a homerun can you hit? Unfortunately, street art still hasn’t shaken its less-than-legal status and bad-boy reputation. The Re-Face project in Perth aims to challenge these stereotypes. It’s a collaboration between WBMC, art collective ololo, the Perth International Arts Festival, and ABC TV. According to the project website, building-sized projections of street art slideshows, interactive screens and curated collections will be thrown upon the Perth streetscape during the [Perth International Arts Festival](http://www.perthfestival.com.au/visualarts/reface/) that takes place in February and March. It remains to be seen whether the Re-Face project will change perceptions about street art, but Brad Pitt, Angelina Jolie and Christina Aguilera can’t all be wrong! ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 56% | Activity: 10% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti) ## Key Themes ### Why This Trend Is Growing - **Street Art Stereotype Shifting:** The Re-Face project in Perth challenges stereotypes around street art by showcasing building-sized projections, interactive screens, and curated collections in the streetscape. - **Integration of Street Art Into Fine Art:** Street art is now being recognized as fine art, as evidenced by big names like Banksy counting A-list celebrities among their clientele. - **Street Art in Commercial Partnerships:** Street art is being utilized for commercial purposes, such as Shepard Fairey's artwork being used for President Obama's official Inauguration Day merchandise. ### Industries Being Reshaped - **Art Exhibition:** The Re-Face project highlights opportunities for art exhibitions to incorporate street art in a way that challenges stereotypes and engages the public. - **Fine Art Collecting:** The recognition of street art as fine art presents disruptive innovation opportunities for collectors to invest in this emerging and popular art form. - **Merchandise Design:** Utilizing street art designs for commercial merchandise, as seen with President Obama's Inauguration Day merchandise, opens up opportunities for creative and unique product collaborations. ## Related on Trend Hunter - [Vibrant City Installations](https://www.trendhunter.com/trends/craig-karl2.md) - [Whiskey-Themed Street Art](https://www.trendhunter.com/trends/upfest.md) - [Battle-Style Art Events](https://www.trendhunter.com/trends/the-art-of-competition.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Artistic Spray Paint Events](https://www.trendhunter.com/trends/rusto.md) - [Street Artist Digitalized Exhibitions](https://www.trendhunter.com/trends/shepard-fairey-1.md) - [Provoking Graffiti Exhibits](https://www.trendhunter.com/trends/david-ruggeri.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Enigmatic Graffiti Incidents](https://www.trendhunter.com/trends/enigmatic-graffiti.md)