# City Surfer Editorials The Brad Kroenig GQ France Fashion Story Highlights Beachy Styling By Jana Pijak | Published 2014-05-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brad-kroenig References: [thefashionisto](http://www.thefashionisto.com/surfs-brad-kroenig-hits-city-surfer-styles-gq-france/) & [thefashionisto](http://www.thefashionisto.com) Blonde-haired model Brad Kroenig stars in the 'Surf Sur La Ville' editorial for [GQ](https://www.trendhunter.com/trends/nba-allstar-collection-1) France. The image series highlights beach-inspired styling for the modern, urban male and is lensed in the hear of the Big [Apple](https://www.trendhunter.com/trends/lil-squatch). Captured by photographer Ben Watts, this editorial features [iconic New York imagery](https://www.trendhunter.com/trends/bergdorf-goodmans) of the city's yellow cab cars, busy and crowded streets along with its graphic subway system signage. The 'Surf Sur La Ville' editorial for GQ France is styled by James Sleaford who dresses veteran model Bran Kroenig in cheeky Spring fashions from Prada and other labels. Whether highlighting patterned shirt garments, statement sweaters or colourful sneaker accessories, this editorial defines the effortless style of the modern urban male with a flair for fashion. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 81% | Activity: 64% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Beach-inspired Styling:** The 'Surf Sur La Ville' editorial showcases beach-inspired styling for the modern urban male, opening up opportunities for brands to create urban beachwear collections with a touch of sophistication. - **Iconic City Imagery:** The GQ France editorial captures iconic New York City imagery, presenting an opportunity for photographers and fashion brands to create urban-themed campaigns that evoke a sense of urban lifestyle and energy. - **Effortless Urban Male Style:** The 'Surf Sur La Ville' editorial defines the effortless style of the modern urban male, suggesting a market opportunity for fashion brands to create clothing lines that combine comfort, style, and city-inspired aesthetics. ### Who This Affects Most - **Fashion:** The 'Surf Sur La Ville' editorial provides inspiration for the fashion industry to create beach-inspired urban clothing lines that cater to the modern urban male. - **Photography:** The iconic New York City imagery captured in the GQ France editorial offers a unique opportunity for photographers to create urban-themed photo series that showcase city lifestyle and fashion. - **Advertising:** The 'Surf Sur La Ville' editorial presents a chance for advertising agencies to develop campaigns that tap into the trend of urban beach-inspired styling, promoting brands that offer stylish, yet comfortable urban clothing. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md)