# Technicolor Sneaker Ads The Brad Kremer Nike Hadar Film is an Artistic Dream Sequence By Corinne Guirgis | Published 2011-06-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brad-kremer-nike-hadar References: [hypebeast](http://hypebeast.com/2011/06/nike-hadar-film-by-brad-kremer/) & [vimeo](http://vimeo.com/bradkremer) Dream sequences are an effective marketing technique when done properly, and in the case of the visually stimulating and captivating Brad Kremer [Nike](https://www.trendhunter.com/trends/why-do-it-ad) Hadar mini film, it certainly was! The film focuses on [Nike-sponsored athlete](https://www.trendhunter.com/trends/speed-shopping) Laura Hadar and snowboarding. Hadar is shot in black and white enjoying a bland meal in a diner when the [daydream sequence](https://www.trendhunter.com/trends/apple-and-spike-jonze) begins. The film jumps from shot to to shot of different areas in the world, using special visual effects to create dynamic colors and interesting scene-to-scene transitions. Hype Beast describes the video as a "quirky and upbeat daydream piece highlighting not only Laura, her shoes and the sport of snowboarding – but also rather the creative drive to push forward that Nike has become emblematic of over the years." ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 5% | Activity: 53% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Dream Sequences in Marketing:** Businesses can leverage dream sequences in their marketing campaigns to create visually stimulating and captivating content. - **Visually Dynamic Advertising:** Exploring the use of special visual effects and dynamic colors can make advertisements more engaging and memorable. - **Creative Drive in Branding:** Highlighting a brand's creative drive can resonate with consumers and reinforce its identity. ### Sectors Adopting This - **Sports Apparel:** Sports apparel brands can incorporate dream sequences into their advertisements to showcase their products in unique and compelling ways. - **Film and Video Production:** The use of special visual effects and dynamic scene transitions in film and video production can create visually stunning content, like the Brad Kremer Nike Hadar film. - **Advertising and Marketing:** Exploring creative approaches, such as dream sequences, can help brands differentiate themselves and create impactful marketing campaigns. ## Related on Trend Hunter - [Skateboarder-Inspired Footwear Spots](https://www.trendhunter.com/trends/nyjah-4.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md)