# Food Truck Fare Candies Brach's Late Night Taco Truck Jelly Beans Mimic Mexican Cuisine Flavors By Michael Hemsworth | Published 2022-02-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/brachs-late-night-taco-truck-jelly-beans References: [thegreenhead](https://www.thegreenhead.com/2022/02/brachs-late-night-taco-truck-jelly-beans.php) & [brachs](https://www.brachs.com)  The [Brach's](https://www.trendhunter.com/trends/desserts-of-the-world) Late Night Taco Truck Jelly Beans are an unexpected kind of candy product from the brand that will provide avid foodies with a way to enjoy the taste of food truck fare in an alternative way. The [jelly beans](https://www.trendhunter.com/trends/colonels-favorite-jellybeans) come in six flavors in all including Margarita, [Churro](https://www.trendhunter.com/trends/churro-caramel-tamales), Salsa, Guacamole, Beef Taco and Horchata to make them a Mexican cuisine-inspired option to try out. The unexpected flavor varieties will make them a must-try for foodies seeking out a way to satisfy cravings for a sweet treat, but with a decidedly savory taste, depending on the flavor. The Brach's Late Night Taco Truck Jelly Beans are being made available at Target locations in the US, but will only be around for a limited time. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 45% | Activity: 59% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Alternative Flavor Candy:** Developing an alternative flavor candy based on cultural cuisines or uncommon tastes can attract foodies to try new products and expand the candy market. - **Savory Candy:** Innovating candies with a savory twist presents a unique opportunity to capture a new segment of the candy market with a taste sensation that deviates from traditional sweet flavors. - **Limited-time Candy:** Creating limited-time flavor variants encourages consumers to try out new flavors before the product disappears, generating excitement and demand for the product. ### Sectors Adopting This - **Candy:** Innovating candy flavors presents the opportunity to diversify the confectionery industry and open the market to unconventional tastes, attracting adventurous foodies. - **Snacks:** Developing flavored snacks that mimic the taste of cultural cuisines or unique tastes provides a new twist to traditional snacking, generating interest among consumers and expanding the snack industry. - **Retail:** Partnering with retailers to release limited-time flavor variants can generate hype for unique products and increase foot traffic, benefitting both the retailer and the product manufacturer. ## Related on Trend Hunter - [Globally Inspired Jelly Beans](https://www.trendhunter.com/trends/desserts-of-the-world.md) - [Seasonal Street Food-Inspired Menus](https://www.trendhunter.com/trends/taco-cabana-street-food-fest.md) - [Artisanal Ice Cream Tacos](https://www.trendhunter.com/trends/salt-straw-x-taco-bell.md) - [Sporty Candy Corn Packs](https://www.trendhunter.com/trends/tailgate-mix.md) - [Artisan-Inspired Springtime Easter Treats](https://www.trendhunter.com/trends/brachs-easter-products.md) - [Collaboration Filled Pastry Bites](https://www.trendhunter.com/trends/dulce-de-leche-cinnabon-delights.md) - [Taco-Flavored Corn Snacks](https://www.trendhunter.com/trends/corn-nuts-loaded-taco.md) - [Artisan Flavor Jelly Beans](https://www.trendhunter.com/trends/the-jelly-bean-factory.md) - [Mexican Seasoning Gummies](https://www.trendhunter.com/trends/tajin-gummy-bears.md)