# Contemporary Message Candies Brach's Heart '2' Heart Conversation Hearts Have Phrases Like "YAAAS" By Michael Hemsworth | Published 2020-02-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/brachs-heart-2-heart-conversation-hearts References: [drugstorenews](https://drugstorenews.com/brachs-conversation-hearts-channel-valentines-day-feels) & [brachs](https://www.brachs.com) The [Brach's](https://www.trendhunter.com/trends/brachs-conversation-hearts) Heart '2' Heart Conversation Hearts are being welcomed onto the market for Valentine's Day by the Chicago-based company to offer consumers a contemporary new way to show their affection. The candies feature playful messages on each side of the [heart-shaped sweet](https://www.trendhunter.com/trends/gardners-candies) that include trending phrases, modern sayings, catchy expressions and acronyms alike. This includes terms like "GOAT," "YAAAS" and "BAE" to make the candies more applicable for younger consumers who favor this kine of lingo. Vice President of Brach's and Seasonal Sugar Confections at Ferrara Peter Goldman spoke on the Brach's Heart '2' Heart Conversation Hearts saying, "Brach’s is excited to add Heart ‘2’ Heart conversation hearts to our existing line of conversation hearts, bringing a fresh new look, taste and feel to the classic candy everyone knows and loves. We continue to innovate our classics with unique flavors and shapes to keep up with our consumers' changing tastes and cultural interests and are proud to offer an array of conversation hearts and other festive Valentine's Day treats for all to enjoy.” ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 39% | Activity: 25% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Modern Conversation Candies:** Brands can develop conversation candies featuring modern slang to capture a younger audience. - **Personalized Candies:** Businesses can create customized conversation candies to suit different tastes of consumers. - **Innovative Candy Flavors:** Candy manufacturers can experiment with unusual flavors to stand out from the competition. ### Industries Being Reshaped - **Candy Industry:** Candy brands can leverage these modern conversation candy trends to increase their customer base and revenue. - **Gift Industry:** Gift companies can incorporate personalized conversation candies to add a unique touch to their products. - **Marketing Industry:** Marketers can use customized conversation candies as promotional items or giveaways to attract customers. ## Related on Trend Hunter - [Globally Inspired Heart Candies](https://www.trendhunter.com/trends/brachs-conversation-hearts.md) - [Practical Valentine's Candies](https://www.trendhunter.com/trends/love-in-this-economy.md) - [Sitcom-Themed Valentine's Candies](https://www.trendhunter.com/trends/brachs-x-friends-conversation-hearts.md) - [Scannable Valentine's Candies](https://www.trendhunter.com/trends/sweethearts-valentines-2025.md) - [Undefined Relationship Candies](https://www.trendhunter.com/trends/conversation-hearts-for-gen-z.md) - [Textural Romantic Candy Ranges](https://www.trendhunter.com/trends/bebeto-valentines-day.md) - [Conversation Candy Jewelry](https://www.trendhunter.com/trends/zales-x-sweethearts.md) - [Playful Valentine's Day Gifts](https://www.trendhunter.com/trends/clever-candy-2024-valentines-day-collection.md) - [Romantic Soft Candy Treats](https://www.trendhunter.com/trends/squashies-love-hearts.md)