# Dragon-Loving Luxury Sedans The Brabus 60 S Dragon Edition is a China Exclusive By Michael Hines | Published 2013-07-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/brabus-60-s-dragon-edition References: [carbuzz](http://www.carbuzz.com/news/2013/7/6/Brabus-Introduces-Mercedes-60-S-Dragon-Edition-7715127/) & [brabus-usa](http://brabus-usa.com/) The Brabus 60 S Dragon Edition was designed for affluent Chinese drivers looking for a way to stand out on the road. The 60 S Dragon is actually a tuned version of the [Mercedes-Benz](https://www.trendhunter.com/trends/eqs-450) S600. Brabus has made the S600 faster and more Chinese-friendly. On the speed front, the sedan's engine 6.0-liter [V12](https://www.trendhunter.com/trends/huayra-codalunga) is now a 6.3-liter V12. Its max horsepower has been bumped from 621 to 730 and torque now tops out at 811 lb-ft as opposed to 728 lb-ft. All of these modifications are good for a 0-62 time of 4.2 seconds and a top speed north of 187 mph. Not bad for a luxury sedan. Aesthetically, the Brabus 60 S Dragon Edition sports an aggressive body kit and a brown leather interior. As with most China-only special edition autos, the 60 S Dragon features gold-embroidered dragons on its headrests and a gold dragon badge on its grille. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 42% | Activity: 27% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Tuned Luxury Vehicles:** Disruptive innovation opportunity: Customizing luxury sedans with performance upgrades and unique aesthetic features tailored to specific markets. - **China-exclusive Auto Editions:** Disruptive innovation opportunity: Creating special edition vehicles for the affluent Chinese market, incorporating cultural elements and design motifs. - **Increased Horsepower and Torque:** Disruptive innovation opportunity: Enhancing the performance of luxury sedans by increasing engine power and torque, providing a thrilling driving experience. ### Where This Applies - **Automotive Customization:** Disruptive innovation opportunity: Offering customized modifications and upgrades for luxury vehicles, catering to individual preferences and style. - **Luxury Automotive:** Disruptive innovation opportunity: Developing exclusive editions and limited-run vehicles with unique features to target luxury car enthusiasts. - **Chinese Luxury Market:** Disruptive innovation opportunity: Understanding and catering to the needs and preferences of affluent Chinese consumers in the automotive industry. ## Related on Trend Hunter - [Dragon-Honoring Luxurious Cars](https://www.trendhunter.com/trends/phantom-extended.md) - [Masterfully Modified SUVs](https://www.trendhunter.com/trends/modified-suv.md) - [Opulent Extreme Environment SUVs](https://www.trendhunter.com/trends/brabus-xl-800-cabrio-gwagen.md) - [Powerful Alternative Electric Sedans](https://www.trendhunter.com/trends/drako.md) - [Dazzling Rose-Hued SUVs](https://www.trendhunter.com/trends/mercedes-gclass-stronger-than-diamonds-edition.md) - [Gold-Tinted Luxe Automobiles](https://www.trendhunter.com/trends/grand-edition-gwagen.md) - [Chinese Culture Car Interiors](https://www.trendhunter.com/trends/bentley-mulliner-inspired-by-china.md) - [Luxury Self-Parking EV Sedans](https://www.trendhunter.com/trends/yangwang-u7.md) - [Ultra-Powerful Luxury SUVs](https://www.trendhunter.com/trends/dbx707.md)