# Chesty Change Purses The Bra Wallet Keeps Your Goods Close to Your Goodies By Michael Hines | Published 2010-09-20 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/bra-wallet References: [uniquedaily](http://www.uniquedaily.com/secret-bra-stash/) & [solutions](http://www.solutions.com/jump.jsp?itemID=16180&itemType=PRODUCT&path=1,3,474,11208&iProductID=16180) Ladies, keep your valuables safe and sound with the Bra Wallet. This nylon pouch slips over your bra to provide a safe and secure place for money, credit cards, jewelry and keys. The Bra Wallet may seem silly, but have you ever thought of how many times you've misplaced your [purse](https://www.trendhunter.com/trends/cleo-bag) or [wallet](https://www.trendhunter.com/trends/proof-wallet) during a late night out? Probably a few times, but I guarantee that you never misplaced your bra. The Bra Wallet will keep all of your valuables safe and sound -- provided you keep your bra on, that is. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 44% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### What Makes This Trend Stand Out - **Wearable Pouches:** Opportunity to create versatile wearable pouches for storing valuables on-the-go. - **Discreet Security Products:** Opportunity to develop discreet and secure products for storing valuables in unconventional ways. - **Fashionable Security Accessories:** Opportunity to design fashionable accessories that prioritize security and convenience. ### Sectors Adopting This - **Fashion Accessories:** Opportunity for fashion accessory brands to innovate with secure and convenient storage solutions. - **Travel and Tourism:** Opportunity for travel and tourism businesses to offer discreet and convenient storage options for travelers. - **Personal Safety and Security:** Opportunity for personal safety and security industries to create innovative products for individuals to protect their valuables. ## Related on Trend Hunter - [Portable Cross-Body Wallets](https://www.trendhunter.com/trends/gossamer-gear.md) - [Female-Focused Smart Wallet Solutions](https://www.trendhunter.com/trends/iclutch-smart-wallet.md) - [Novel-Inspired Wallets](https://www.trendhunter.com/trends/book-wallets.md) - [Easily Accessible Dashboard Wallets](https://www.trendhunter.com/trends/dashdok-wallet.md) - [Practical On-the-Go Storage Solutions](https://www.trendhunter.com/trends/lion-latch.md) - [Wallet-Specific Tracking Devices](https://www.trendhunter.com/trends/smart-wallet-tracker.md) - [Self-Locating Wallets](https://www.trendhunter.com/trends/esr-geo-wallet.md) - [Trackable Magnetic Smartphone Wallets](https://www.trendhunter.com/trends/nomad-leather-mag-wallet.md) - [Cozy Wireless Adjustable Bras](https://www.trendhunter.com/trends/cozy-wireless-adjustable-bra.md)