# Smart Wellness Bras VITALI's Bra for Health Serves as an All-Day, Personal Wellness Coach By Laura McQuarrie | Published 2017-04-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bra-for-health References: [kickstarter](https://www.kickstarter.com/projects/vitaliwear/the-everyday-smart-bra-your-intuitive-wellness-coa?token=aa2473bf) Sports bras are associated with health and fitness, but only when one is working out in them—with its new campaign on [Kickstarter](https://www.trendhunter.com/trends/exerring), VITALI is out to change this with its smart bra for health. The 'Everyday Smart Bra' is branded as an "[intuitive wellness coach](https://www.trendhunter.com/trends/evieai)" that keeps tabs on the wearer's [breathing, posture and heart rate](https://www.trendhunter.com/trends/vital-belt) throughout the day. The smart bra is powered by what VITALI calls the 'GEM,' which takes the form of a small, removable device that can be recharged with the VITALI CRADLE accessory. If the app-connected device's sensors pick up on imbalances in the body while the smart bra is being worn, a user's phone will reveal suggestions to bring balance back to the body. Over time, users are able to make the most of long-term tracking, achieve personal goals and receive rewards. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 79% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Smart Wearable Technology:** Integrating advanced sensors and smartphone connectivity, smart wearable technology like VITALI's smart bra opens up opportunities for personalized health monitoring and coaching. - **Personalized Wellness Tracking:** VITALI's smart bra showcases the potential for personalized wellness tracking by continuously monitoring vital signs such as breathing, posture, and heart rate throughout the day. - **Long-term Health Monitoring:** With its ability to provide continuous tracking and personalized suggestions, VITALI's smart bra highlights the trend of long-term health monitoring for individuals seeking to achieve their goals. ### Industries Being Reshaped - **Wearable Technology:** The smart bra industry, along with other wearable technology sectors, offers disruptive innovation opportunities to develop advanced health and wellness monitoring devices. - **Fitness and Health:** Fitness and health industries can leverage smart bras and similar wearable devices to enhance customer experience by providing personalized wellness coaching and tracking services. - **App Development:** The rise of smart wearable technology like VITALI's smart bra calls for innovative app development solutions to support the integration and analysis of personalized health data. ## Related on Trend Hunter - [Hi-Tech Breast-Supporting Sports Bras](https://www.trendhunter.com/trends/techfit-control-bra.md) - [AI-Powered Bra Fitting Platforms](https://www.trendhunter.com/trends/brarista.md) - [Temperature-Regulating Sports Bras](https://www.trendhunter.com/trends/temperature-regulating-sports-bra.md) - [AI-Enabled Posture Wearables](https://www.trendhunter.com/trends/posture-monitoring-wearable.md) - [Cancer-Detecting Smart Bras](https://www.trendhunter.com/trends/kemisola-bolarinwa.md) - [Wearable Breathing Trackers](https://www.trendhunter.com/trends/alveos-one.md) - [Coaching AI Rings](https://www.trendhunter.com/trends/exerring.md) - [Breathing Exercise Wearables](https://www.trendhunter.com/trends/breathing-wearable.md) - [Flexible Underwire Bras](https://www.trendhunter.com/trends/everflexing-bra.md)