# Unfastening Undergarment Calendars Practice the Art of Unclasping with the Cheeky Bra Calendar By Ariel Weber | Published 2013-02-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bra-calendar References: [designtaxi](http://designtaxi.com/news/355585/Funny-Bra-Calendar-Lets-Men-Practice-Undoing-Bra-Clasps/) & [serviceplan](http://www.serviceplan.com/en/press/press-releases/press-release.html?tx_sppresse_pi1) German creative agency Service Plan has come up with a quirky and clever bra calendar to gift to men's magazine FHM. Whether we like to admit it or not, I'm sure us ladies have been in a situation before where men have had such a difficult time unfastening a bra that it is you who ends up unclasping it for them. This cheeky calendar is inspired by those kind of guys who need a little extra help on how to unhook a bra by repetitively practicing each day. The calendar features three stretched out [bra closures](https://www.trendhunter.com/trends/everflexing-bra), which needs to be undone and redone to [change the day and month](https://www.trendhunter.com/trends/lidl-day-1-advent-calendar). The repetitive practice required of the bra calendar is sure to make even the clumsiest of men professionals in a few months time. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 14% | Activity: 13% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Bra Closure Innovations:** The creation of innovative bra closures that are easier to fasten and unfasten, reducing the need for assistance. - **Interactive Daily Practice:** The integration of interactive elements in daily calendars or planners that provide hands-on practice for specific skills or tasks. - **Quirky and Clever Calendars:** The development of unique and creative calendars that serve as novelty gifts or promotional items while still being functional. ### Where This Applies - **Fashion and Apparel:** There is an opportunity for fashion brands to create bras with innovative closure designs that improve ease of use and customer satisfaction. - **Stationery and Office Supplies:** Companies in the stationery industry could explore the creation of interactive daily calendars or planners that provide engaging and practical exercises for users. - **Gift and Promotional Products:** This trend opens up opportunities for companies in the gift and promotional products industry to design unique and clever calendars that serve as memorable and attention-grabbing gifts. ## Related on Trend Hunter - [Romantic Couples Advent Calendars](https://www.trendhunter.com/trends/wevibe-advent-calendars.md) - [Flipping Mechanical Desktop Calendars](https://www.trendhunter.com/trends/gnomon-perpetual-flip-calendar.md) - [Inclusive Undergarment Capsules](https://www.trendhunter.com/trends/primark-1.md) - [Sports Fan Advent Calendars](https://www.trendhunter.com/trends/countdown-to-chill-calendar.md) - [Hard Iced Tea Calendars](https://www.trendhunter.com/trends/25-days-of-twistmas.md) - [Branded QSR Advent Calendars](https://www.trendhunter.com/trends/bk-advent-calendar.md) - [Cheese-Themed Advent Calendars](https://www.trendhunter.com/trends/cheesethemed-advent.md) - [Interactive Building Block Calendars](https://www.trendhunter.com/trends/lego-2023-daily-builds-calendar.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md)