# Bra-Baring Clubwear Underwear as Shirts at Gucci Award Show Afterparty By Christina Butty | Published 2009-06-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bra-baring-fashion-underwear-gucci-afterparty References: [hypebeast](http://hypebeast.com/2009/06/gucci-celebration-party-at-le-baron-tokyo/) & [gucci](http://www.gucci.com/) When [Gucci](https://www.trendhunter.com/trends/la-famiglia-collection)’s creative director Frida Giannini wanted to celebrate her award for International designer of the year from the [Japanese Fashion Editors Club](https://www.trendhunter.com/trends/cosmology), she hit Le Baron nightclub. The gallery includes party pictures of Japan’s fashion elite, and some of them appear to be wearing their bras as outerwear. Is this a hint of things to come down the Gucci catwalk? **Implications** - Retro fashion is always in, and during the Summer 2009 season, fashionistas aimed to channel 80s and 90s Madonna in their edgier evening looks. Style-conscious consumers made this inspiration materialize by using [underwear as outerwear](https://www.trendhunter.com/trends/cut-off-brief-skirt) and adding statement accessories, corsets and bustiers, sky-high boots and avant-garde layering to their outfits. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 68% | Activity: 95% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Retro Fashion:** The trend of using underwear as outerwear and channeling 80s and 90s Madonna in evening looks. - **Statement Accessories:** Fashionistas are adding statement accessories, corsets, bustiers, sky-high boots, and avant-garde layering to their outfits. - **Edgy Evening Looks:** Style-conscious consumers are embracing edgier evening looks by incorporating underwear as outerwear. ### Where This Applies - **Fashion:** The fashion industry can capitalize on the trend of using underwear as outerwear and creating statement accessories. - **Lingerie:** Lingerie brands can explore opportunities to create wearable pieces that blur the line between underwear and outerwear. - **Nightclub/entertainment:** Nightclubs and entertainment venues can embrace this trend by hosting events that encourage attendees to wear underwear as part of their outfits. ## Related on Trend Hunter - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Archive-Inspired Retro Luxe Fashion](https://www.trendhunter.com/trends/tattoo-collection.md) - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md) - [Underwear-Imitating Hybrid Garments](https://www.trendhunter.com/trends/cut-off-brief-skirt.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [4D Designer Exhibitions](https://www.trendhunter.com/trends/gucci-visions.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md)