# Simplistic Print Ads The BPAY 'Almost Too Easy' Ads Make Everything Seem Manageable By Marissa Liu | Published 2009-10-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bpay-almost-too-easy References: [adsoftheworld](http://adsoftheworld.com/media/print/bpay_wally) & [bpay.au](http://www.bpay.com.au/) The BPAY, ‘Almost too Easy’ advertising campaign was created by BMF advertising agency. BPAY is a company that aims to ease the method of payment and delivery for your bills. The company allows you to [pay your bills online](https://www.trendhunter.com/trends/next-thing-you-know) or by phone. [Creative](https://www.trendhunter.com/trends/creative-realities) director Dylan Taylor and art director JJ Winlove executed th BPAY, ‘Almost too Easy’ ads simplifying recognizably activities like an [eye exam](https://www.trendhunter.com/trends/specsavers-campaign), bowling or finding Waldo (from Where’s Waldo) to an almost absurd degree creating humorous, too-the-point ads. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 38% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Simplistic Advertisements:** There is a need for creating simplistic print ads that can convey messages in a humorous and straight to the point way. - **Simplifying Customer Experience:** Companies need to create products and services that simplify customers’ payment and delivery methods and make those services easily accessible. - **Innovative Advertising Campaigns:** Future advertising campaigns should incorporate innovative techniques to gain customers' attention and create a memorable brand image. ### Industries Being Reshaped - **Advertising Industry:** The creation of simplistic and innovative techniques in the advertising industry is a big opportunity for disruptive innovation. - **Fintech Industry:** Fintech companies can disrupt the market by creating payment and delivery systems that are easy to use, accessible and simple for customers. - **Bill Payment Industry:** The simplification of the bill payment process and the creation of easy-to-use payment systems result in the best customer experience and, thus, an opportunity for innovative disruption. ## Related on Trend Hunter - [Household Expense Ads](https://www.trendhunter.com/trends/what-ai-can-save.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Humorous Payment Platform Campaigns](https://www.trendhunter.com/trends/paypal-checkout.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md)