# Liquid Flower Campaigns Boysen Paints Blooms on the Advertising Scene By Meghan Young | Published 2009-09-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/boysen-paints References: [ibelieveinadv](http://www.ibelieveinadv.com/2009/09/boysen-paints-flowers/) & [tbwa-smp](http://www.tbwa-smp.com/) TrendHunter.com has been seeing a lot of liquefied objects lately and now Boysen Paints has joined the water-based ranks. TBWA\Santiago Mangada Puno advertising agency created this campaign to emphasize not only what the paints are capable of, but also Boyson’s slogan: “An accredited Responsible Care company for environmental safety.” What better way to do this then by choosing a flower motif? Boysen Paints provide the vibrant colors while TBWA/SMP executes the concept beautifully. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 63% | Activity: 69% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Water-based Advertising:** Opportunity for companies to showcase the capabilities of water-based products in creative advertising campaigns. - **Environmental Safety Marketing:** Brands can leverage their commitment to environmental safety in their marketing strategies to appeal to socially conscious consumers. - **Flower Motifs:** Flower themes present an opportunity for creative expression in advertising campaigns while appealing to consumers' desire for natural beauty. ### Who This Affects Most - **Paint:** Paint companies can use innovative advertising techniques to highlight their eco-friendly and water-based products. - **Advertising Agencies:** Advertising agencies can create unique and engaging campaigns that showcase the capabilities of their clients' products. - **Home Decor:** Home decor companies can utilize environmentally friendly products and marketing strategies to appeal to conscious consumers who seek sustainable and stylish home goods. ## Related on Trend Hunter - [Ultra-Chic Paint Campaigns](https://www.trendhunter.com/trends/lick-the-one-campaign.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Reflection-Encouraging Edible Oil Campaigns](https://www.trendhunter.com/trends/simply-fresh.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Vibrant Creativity Campaigns](https://www.trendhunter.com/trends/creative-acts-of-color.md) - [Whimsical Garden Product Campaigns](https://www.trendhunter.com/trends/where-the-good-things-gro.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md)