# Quirky Knitwear Editorials The 'Boys in Sweaters' Photoshoot is Candid By Jana Pijak | Published 2012-11-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/boys-in-sweaters References: [fuckingyoung.es](http://fuckingyoung.es/boys-in-sweaters/) & [thelast-magazine](http://thelast-magazine.com/) Aiden Andrews, Brayden Pritchard and John Hein star in the 'Boys in Sweaters' Last Magazine editorial. The guys are joined by a slew of other famous co-stars, including top model Yuri Pleskun and Zakaria Khiare. Photographer Charlotte Wales captures the crew as they pose in raw and impromptu in-studio portraits. These images don't appear staged, but instead embody a strong sense of personality while showcasing a [vibrant wardrobe of knits](https://www.trendhunter.com/trends/arty-knitwear) chosen by stylist Zara Zachrisson. From [designer Jeremy Scott's Bart Simpson-clad sweaters](https://www.trendhunter.com/trends/tough-guys-soft-sweaters) to color-blocked and geometric pull-overs, this edgy fashion story is the epitome of youthful elegance. The Boys in Sweaters Last Magazine editorial highlights quirky but modern [knitwear styles](https://www.trendhunter.com/trends/wool-knit) that range from boldly patterned and unique to sleek and sophisticated. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 68% | Activity: 36% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Quirky Knitwear Styles:** This trend offers opportunities for disruptive innovation in the fashion industry to create unique and bold knitwear designs. - **Captured Candidness:** This trend offers opportunities for disruptive innovation in the photography industry to experiment with raw and impromptu in-studio portraits. - **Youthful Elegance:** This trend offers opportunities for disruptive innovation in the fashion industry to create playful yet sophisticated fashion designs. ### Industries Being Reshaped - **Fashion:** The fashion industry can use this trend to experiment with innovative knitwear designs and showcase quirky styles. - **Photography:** The photography industry can use this trend to experiment with raw and impromptu in-studio portraits that capture candid moments. - **Advertising and Marketing:** Ad agencies and marketing firms can use this trend to create engaging campaigns featuring vibrant and unique knitwear styles. ## Related on Trend Hunter - [80s Sweater Campaigns](https://www.trendhunter.com/trends/rollneck-sweater.md) - [Wool Sweater Ranges](https://www.trendhunter.com/trends/buck-masons-wool-sweater-collection.md) - [Cozy Versatile Sweater Capsules](https://www.trendhunter.com/trends/brunette-the-label-2.md) - [Classic Fisherman-Inspired Sweaters](https://www.trendhunter.com/trends/seafarer-cotton-sweaters.md) - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [Hand- Knitted Joint Apparel](https://www.trendhunter.com/trends/beams-x-macmahon-knitting-mills.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Fisherman Style Collaborative Fashion](https://www.trendhunter.com/trends/jw-anderson-x-uniqlo.md) - [Elevated Seasonal Knitwear](https://www.trendhunter.com/trends/wool-knit.md)