# Boobless Bra Ads Men With Huge Hands For Wonderbra By Cowbag | Published 2006-09-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/boys-enlarged-organs-in-wonderbra-advert-sorry-boys-they-are-now-breast-fre References: [scaryideas](http://www.scaryideas.com/print/522/)  Wonderbra stormed the market with their ‘Hello Boys’ campaign which was very in-your-face, and now they’ve launched a new collection featuring men with enormous hands, sitting in solitude. Unlike most lingerie ads, there are no images of women in underwear, or any female models at all. I really like this new concept as it engages maybe the older, slightly more classy, woman who gives a lot of thought about what she will wear, and less about what boys will think. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Related on Trend Hunter - [Cleavage Made of 8,000 Women](https://www.trendhunter.com/trends/wonderbra-d-to-g-mosaic.md) - [Wonderbra of Men's Swimwear (Follow-up)](https://www.trendhunter.com/trends/no-more-shrinkage-mens-swimwear-gets-a-boost.md) - [Interactive Wonderbra Ad](https://www.trendhunter.com/trends/interactive-wonderbra-ad.md) - [Wonderbra Ad Too Controversial?](https://www.trendhunter.com/trends/wonderbra-ad-cadbury-spoof-offline.md) - [5 Clever Underwear Ads](https://www.trendhunter.com/trends/wonderbra-umbrella.md) - [Pointlessvertising](https://www.trendhunter.com/trends/wonderbra-funeral-ad-coffin.md)