# Eccentric Thai Fashion The New BOYPLAIN Lookbook Features Pajamas, Business Wear and More By Riley von Niessen | Published 2017-05-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/boyplain References: [fuckingyoung.es](http://fuckingyoung.es/boyplain-springsummer-2017-lookbook/) & [instagram](https://www.instagram.com/boyplain/) BOYPLAIN, a clothing store that's based out of Bangkok, Thailand, recently launched its Spring/Summer 2017 lookbook to highlight some of its most unique seasonal offerings. The apparel that makes up the collection has a childish look to it, with large [cartoon eyes](https://www.trendhunter.com/trends/doraemon-fall) decorating sequin-covered tees, and [vintage video game-inspired typography](https://www.trendhunter.com/trends/creative-class-uniform) marking various other pieces as well. Bold patterns and bright colorways further supply this look to the apparel, which are especially prominent in the [pajama-style garments](https://www.trendhunter.com/trends/family-pyjama-collection) that are available. Also included in the new BOYPLAIN collection are bomber jackets that have large stitched details, house coats, sweaters and trousers made from velvet, oversized button-up shirts, shorts, boxy blazer jackets, turtle necks, and various graphic tees. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 90% | Activity: 89% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Childish Fashion:** Opportunity for disrupting traditional fashion by incorporating playful designs and patterns for adults. - **Pajama-style Clothing:** Potential for disrupting the loungewear industry by creating pajama-style clothing that is fashionable enough to wear outside the home. - **Vintage-inspired Design:** Opportunity for disrupting the fashion industry by creating new designs inspired by retro and vintage aesthetics. ### Who This Affects Most - **Fashion:** BOYPLAIN's eccentric designs may inspire other fashion brands to experiment with bolder and more unconventional designs. - **Loungewear:** BOYPLAIN's pajama-style clothing may disrupt the traditional loungewear industry by creating a new category of fashionable, comfortable clothing for both indoors and outdoors. - **Design:** BOYPLAIN's vintage-inspired designs may inspire other designers to explore retro and vintage aesthetics and incorporate them into their own work. ## Related on Trend Hunter - [Elevated Loungewear Lines](https://www.trendhunter.com/trends/uniqlo-loungewear.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Vacation-Themed Children's Sleepwear](https://www.trendhunter.com/trends/petit-lem-tropicana.md) - [Graphic-Detailed Cozy Streetwear](https://www.trendhunter.com/trends/think-more-collection.md) - [Character Graphic Collaborative Apparel](https://www.trendhunter.com/trends/hello-kitty-capsule-2.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md)