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# Vegan Libido Advertising
The Boyfriend Went Vegan Commercial is a Warning for Veggie Eaters

By Harris Jay Rosenberg Alterman | Published 2012-02-16 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/boyfriend-went-vegan
References: [youtu.be](http://youtu.be/m0vQOnHW0Kc) & [bwvaktboom](http://www.bwvaktboom.com/)

The Boyfriend Went Vegan commercial is an advertisement released by [PETA](https://www.trendhunter.com/trends/plantbased-pancake-slam) to promote the benefits of going vegan. According to PETA, going vegan can cause BWVAKTBOOM (boyfriend went vegan and knocked the bottom out of me) for women.

The commercial is a [parody of advertisements](https://www.trendhunter.com/trends/axe-campaign) that warn against STDs. The poor girl featured has been sentenced to a neck brace and a limp all because her boyfriend went vegan. Apparently if a man goes vegan he becomes a ferocious animal in the bedroom.

While the commercial attempts to hit a comedic home run, many believe it's more of a tag out at first base. However, the Boyfriend Went Vegan commercial does turn heads and is sure to get a lot of attention due to its raunchy content.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 67% | Activity: 96% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Why This Trend Is Growing

- **Vegan Advertising:** Opportunity for brands to create innovative and attention-grabbing advertisements promoting the benefits of veganism.
- **Parody Marketing:** Opportunity for businesses to use parody and humor in their marketing campaigns to stand out and engage with their target audience.
- **Controversial Campaigns:** Opportunity for organizations to generate buzz and spark discussions by creating controversial advertising campaigns.

### Industries Being Reshaped

- **Food and Beverage:** Opportunity for food and beverage companies to develop and promote vegan products, targeting health-conscious consumers.
- **Marketing and Advertising:** Opportunity for marketing and advertising agencies to help brands create unique and attention-grabbing campaigns that resonate with their target audience.
- **Health and Wellness:** Opportunity for health and wellness companies to capitalize on the growing interest in veganism and promote its potential benefits on overall well-being.

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