# Boyfriend Watches Manly Woman's Timepieces by Burberry Look Like Your Man's By Rose Nazarali | Published 2009-06-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/boyfriend-watches-burberry References: [highsnobette](http://www.highsnobette.com/news/2009/06/02/buberry-boyfriend-tank-watch/) & [net-a-porter](http://www.net-a-porter.com/product/41787#) First there were the boyfriend jeans, then we had the [boyfriend shirt](https://www.trendhunter.com/trends/cuff-watch), and now we have the 'Boyfriend' tank watch by [Burberry](https://www.trendhunter.com/trends/burberry-2). This silver-toned timepiece is very different from the usual [delicate watches](https://www.trendhunter.com/trends/tiffany-co-watch-range) that women are so used to. I know tons of girls out there who prefer men's watches, so there is no need to borrow your boyfriend's watch anymore, you can now have one of your own! **Implications** - Modern females continue to embrace traditionally masculine style, which can be seen through the popularization of 'boyfriend blazers' and oversized mens watches -- like these Burberry watches. As opposed to dainty designs companies should consider creating more masculine, unisex products that allow women to borrow from masculine style. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 48% | Activity: 87% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Masculine Style:** The popularity of 'boyfriend blazers' and oversized men's watches shows the demand for traditionally masculine fashion among modern females. - **Unisex Products:** Companies should consider creating more masculine, unisex products that allow women to borrow from masculine style. - **Gender-bending Fashion:** The rise of gender-bending fashion trends offers opportunities for brands to create inclusive designs that challenge traditional gender norms. ### Who This Affects Most - **Fashion:** The fashion industry can capitalize on the trend of embracing traditionally masculine style by creating more unisex products. - **Watchmaking:** The watchmaking industry can tap into the demand for oversized men's watches that appeal to women who prefer a more masculine aesthetic. - **Retail:** Retailers can seize the opportunity to offer a wide range of gender-bending fashion options that cater to the growing market of individuals seeking more inclusive designs. ## Related on Trend Hunter - [Feminine Lavender-Hued Watches](https://www.trendhunter.com/trends/casio-gshock-gmap2125w6a.md) - [Summer Travel-Focused Women's Watches](https://www.trendhunter.com/trends/womens-watches1.md) - [Breakup-Celebrating Timepieces](https://www.trendhunter.com/trends/myex.md) - [Lustrously Chic Timepieces](https://www.trendhunter.com/trends/womens-gmap2100-series.md) - [Versatile Affordable Refined Timepieces](https://www.trendhunter.com/trends/armitron.md) - [Elegant Metallic Timepieces](https://www.trendhunter.com/trends/breitling-chronomat-automatic-36.md) - [Symbolic Pink-Segmented Watches](https://www.trendhunter.com/trends/together-in-pink-collection.md) - [Haute Fashion Digital Watches](https://www.trendhunter.com/trends/timex-x-mm6-maison-margiela-collection.md) - [Sculptural Statement Watches](https://www.trendhunter.com/trends/versace-fw25.md)