# Summer Sportswear Couture The 'Boy! You Make My Heart Beat Faster' Attitude Magazine Shoot is Bold By Jana Pijak | Published 2012-03-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/boy-you-make-my-heart-beat-faster-attitude References: [thefashionisto](http://thefashionisto.com/arthur-olecki-hadleigh-oliver-matt-rodwell-by-steeve-beckouet-for-attitude/) & [ftape](http://ftape.com/media/?p=36063) The Boy! You Make My Heart Beat Faster Attitude magazine editorial stars models Arthur Olecki, Hadleigh Oliver and Matt Rodwell. Captured by the lens of fashion photographer Steeve Beckouet, the guys sport a slew of boldly colored selects that set sail for spring. Embracing bright hues and eclectic prints, the model trio heats up a seaside theme park backdrop, sporting a variety of couture sportswear selects. Both edgy and fashion-forward, this youth-infused editorial dares to challenge traditional fashion ideals. Outfitted by stylist Frank Stra­chan, the guys are dressed in the latest spring/summer 2012 menswear looks from luxe labels includ­ing [Burberry](https://www.trendhunter.com/trends/burberry-summer-2024) Pror­sum, [DSquared2](https://www.trendhunter.com/trends/shedohedo2), [Valentino](https://www.trendhunter.com/trends/alessandro-micheles) and Givenchy among others. From bright jumpers to graphically printed tees, the Boy! You Make My Heart Beat Faster Attitude magazine shoot is ready for the warmth of the upcoming season. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 88% | Activity: 92% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Bright Hues:** Opportunity for fashion brands to embrace bold and vibrant colors in their summer sportswear collections. - **Eclectic Prints:** Chance for designers to incorporate unconventional and diverse patterns into their couture sportswear designs. - **Youth-infused Editorial:** Brands can target a younger audience by creating edgy and fashion-forward sportswear looks. ### Where This Applies - **Fashion:** Fashion brands can capitalize on the trend of bright hues and eclectic prints in their summer sportswear lines. - **Photography:** Opportunity for photographers to experiment with vibrant and bold color palettes in their editorial shoots. - **Magazines:** Publishers can attract a younger demographic by featuring youth-infused editorials with daring and unconventional fashion choices. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Athlete Swimwear Knit Fusion](https://www.trendhunter.com/trends/tom-daley-swimwear.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Victory-Inspired Premium Fashion](https://www.trendhunter.com/trends/marathon-collection.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Summer-Ready Crochet Menswear](https://www.trendhunter.com/trends/crochet-open-knit.md)