# Child Beard Campaigns These Boy Scouts Ads Capture Young Ones with Fierce Facial Hair By Leslie Chen | Published 2011-11-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/boy-scouts-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/boy_scouts_canvas) & [ogilvy](http://ogilvy.com/) These Boy Scouts Aads definitely take to heart the idea of being wild and free. Capturing four young boys as scouts, the campaign takes on a humorous and direct approach to reach a large audience. Created by advertising agency [Ogilvy Atlanta](https://www.trendhunter.com/trends/hiders-keepers), the Boy Scouts ads feature photographs of young kids with rather [unruly beards](https://www.trendhunter.com/trends/any-hair-anywhere). The cheerful smiles from each of the boy scouts makes the imagery even more funny; contrasting such boyish grins with fully grown facial hair is undeniably laugh-inducing. Take a look through the Boy Scouts Ads for some inspiration for [Movember](https://www.trendhunter.com/trends/novomins-movember-campaign). **Implications** - Consumers with hectic lifestyles are looking towards everyday images for a brief escape. Advertisers could focus on injecting an element of humor into all of their campaigns to attract more attention from shoppers. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 66% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Humorous Advertising:** Advertisers could focus on injecting an element of humor into all of their campaigns to attract more attention from shoppers. - **Escapism in Daily Life:** Consumers with hectic lifestyles are looking towards everyday images for a brief escape. - **Youthful Juxtaposition:** Contrasting boyish grins with fully grown facial hair in ads creates a laugh-inducing effect. ### Industries Being Reshaped - **Advertising:** Advertisers could leverage humor as a disruptive innovation opportunity to capture consumer attention and stand out from the competition. - **Photography:** Photographers could explore the concept of youthful juxtaposition in their work to create captivating and entertaining images. - **Fashion and Grooming:** Companies in the fashion and grooming industry could incorporate humor into their branding and marketing strategies to appeal to consumers seeking an escape from their daily lives. ## Related on Trend Hunter - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Humorous Male-Targeted Campaigns](https://www.trendhunter.com/trends/the-club-campaign.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Scannable Snack Charity Campaigns](https://www.trendhunter.com/trends/pringles-movember-campaign.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md)