# Bartender-Quality Boxed Cocktails Boxology Cocktails Provide the Mixology Experience in a Box By Laura McQuarrie | Published 2021-08-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/boxology-cocktails References: [adweek](https://www.adweek.com/commerce/exclusive-anheuser-busch-boxed-cocktail-trend-boxology/) Boxology Cocktails supplies 10 servings of ready-to-drink punch and mai tai so that people can enjoy high-quality cocktails at home without any of the mess of making their own drinks. For those who love the idea of at-home mixology but not necessarily all the steps involved, this [boxed cocktails solution](https://www.trendhunter.com/trends/mixedup-cocktail-co) does all the heavy lifting. The readymade drinks are affordable to enjoy and easy to clean up, especially when it comes to hosting gatherings. For a long time, consumers have perceived boxed alcohol products as less than but this has changed thanks to many [ready-to-drink solutions](https://www.trendhunter.com/trends/shakr-cocktails) that deliver both bartender-quality products and convenience. [Anheuser-Busch](https://www.trendhunter.com/trends/michelob-ultra-zero-lime) is introducing Boxology Cocktails to Arizona and Georgia, which will help to determine if the product is ready for expansion. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 66% | Activity: 69% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Boxed Cocktail Convenience:** Ready-to-drink cocktail solutions present opportunities for companies to disrupt the traditional cocktail industry and offer greater convenience to consumers. - **At-home Bartender Experience:** Products that provide the mixology experience without the hassle of making drinks will continue to grow in popularity as people seek an upscale experience at home. - **Reviving Boxed Alcohol Perception:** The success of ready-to-drink solutions like Boxology Cocktails has the potential to disrupt the perception that boxed alcohol products are inferior to traditional bottled options. ### Who This Affects Most - **Cocktail Industry:** Brands in the cocktail industry have an opportunity to expand their reach and appeal to a wider audience by offering boxed cocktail solutions that cater to convenience-driven consumers. - **Alcohol Packaging Industry:** Innovations in packaging and distribution for ready-to-drink cocktails can open up opportunities for companies in the alcohol packaging industry to disrupt the traditional bottled alcohol market. - **Home Entertainment Industry:** Boxed cocktail solutions can provide new options for entertaining at home, creating opportunities for innovation and growth in the home entertainment industry. ## Related on Trend Hunter - [Single-Serve Boxed Cocktails](https://www.trendhunter.com/trends/boxtails.md) - [Fridge-Friendly Boxed Cocktails](https://www.trendhunter.com/trends/drakes-organic-spirits-boxtails.md) - [Ready-to-Pour Cocktail Gifts](https://www.trendhunter.com/trends/deko-cocktails-gift-box.md) - [Ready-to-Serve Canned Cocktails](https://www.trendhunter.com/trends/whitebox-cocktails.md) - [Portable Cocktail Packets](https://www.trendhunter.com/trends/portable-cocktail-packets.md) - [Bulk Artisan Cocktail Products](https://www.trendhunter.com/trends/the-drinks-bureau-cocktails.md) - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md) - [Stackable Bottled Cocktails](https://www.trendhunter.com/trends/bloc-bottled-cocktails.md) - [Pre-Mixed Premium Cocktails](https://www.trendhunter.com/trends/mojt.md)