<!-- canonical: https://www.trendhunter.com/trends/boxlunch-x-crunchyroll -->
<!-- robots: noindex -->

# Retail Anime Partnerships
BoxLunch and Crunchyroll Launched a New Series of Anime Merchandise

By Colin Smith | Published 2022-10-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/boxlunch-x-crunchyroll
References: [crunchyroll](https://www.crunchyroll.com/?dfa) & [boxlunch](https://www.boxlunch.com/?das)

BoxLunch, the popular online and in-store pop culture product retailer, announced the BoxLunch x Crunchyroll collaboration with the global anime brand. This collaboration will see the release of 11 different shop-in-shop experiences in celebration of the two newest collections, the 'BoxLunch X Crunchyroll My Hero Academia' collection and the 'BoxLunch x Crunchyroll JUJUTSU KAISEN' collection.

The in-store experiences allow customers to enjoy music, enter sweepstakes for exclusive prizes, participate in interactive giveaways, and even receive a complementary 30-day Crunchyroll 'Mega Fan' subscription with the purchase of any in-store Crunchyroll-branded item. On top of this, there will be exclusive meet-and-greet events with voice actors from the JUJUTSU KAISEN shonen anime series.

In addition to JUJUTSU KAISEN and My Hero Academia, the retailer offers a number of collaborative anime products with Crunchyroll, including merchandise from 'SPY x FAMILY,' 'Attack on Titan,' and more. The products are available in-stores and online, though there are more benefits to attending the in-store events.

Image Credit: Crunchyroll

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 95% | Activity: 88% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Anime Retail Partnerships:** Collaborating with anime brands to offer exclusive merchandise and in-store experiences can enhance retail sales and customer experience.
- **Interactive In-store Experiences:** Providing interactive experiences in-store can create a more engaging and memorable shopping experience for customers.
- **Subscription-based Promotions:** Offering complementary subscriptions with purchases can increase brand loyalty and incentivize repeat purchases.

### Who This Affects Most

- **Retail Industry:** Retailers can benefit from partnering with popular anime brands to attract young adult customers and increase sales.
- **Entertainment Industry:** Anime and manga brands can benefit from collaborating with retailers to expand their reach and offer new, exclusive products and experiences.
- **Subscription-based Services Industry:** Subscription-based services like Crunchyroll can increase their customer base and brand recognition by partnering with retailers and offering promotional deals.

## Related on Trend Hunter

- [Anime-Inspired Esports Apparel](https://www.trendhunter.com/trends/furia-4.md)
- [Cartoon-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/boxlunch-2.md)
- [Inaugural Anime-Inspired Retail Stores](https://www.trendhunter.com/trends/hypland1.md)
- [Animated Movie Apparel](https://www.trendhunter.com/trends/boxlunch-celebrates-dreamworks-animation-films.md)
- [Anime Sport Capsules](https://www.trendhunter.com/trends/crunchyroll-x-adidas.md)
- [Anime Music Hub Platforms](https://www.trendhunter.com/trends/anime-hub.md)
- [Limited Manga Apparel](https://www.trendhunter.com/trends/shonen-jump-store.md)
- [Anime-Inspired Esports Merchandise](https://www.trendhunter.com/trends/team-bds-1.md)
- [Anime-Inspired Sports Collaborations](https://www.trendhunter.com/trends/los-angeles-lakers-1.md)