# Sparring Senior Citizens At 70+ Years Old, The Dutch Windmills Can Still Kick Your Ass By Holger Mohr | Published 2009-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/boxing-after-70-the-dutch-windmills References: [uni-marburg.de](http://www.uni-marburg.de/fb03/euroethno/studium/rezens16) & [ariekievit](http://www.ariekievit.com/php/gallery/slideshow_low.php?set_albumName=album08&slide_index=6&slide_full=0&slide_loop=0&slide_pause=3&slide_dir=1) The Dutch Windmills are a group of [former boxing professionals](https://www.trendhunter.com/trends/pendulum-boxing) whose ages range between 70 and 90 years. These strong Netherlands grandfathers are fighting every week in the [boxing school](https://www.trendhunter.com/trends/everlast-gyms) Crooswijk in Rotterdam. They are not as fast as they were in their 40s and 50s, but they are still fighting very well, even after heart operations, like 78-year-old Toon Schurmann. The former Dutch boxing champion had his last professional fight 44 years ago, but once a week he gets a thrill out of taking some [hard punches to the body](https://www.trendhunter.com/trends/premium-boxing-training-equipment). These amazing photographs were taken by Arie Kievit. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 45% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Senior Boxing:** Disruptive innovation opportunity: Develop specialized boxing programs and equipment for senior citizens to maintain their fitness and stimulate their competitive spirit. - **Active Aging:** Disruptive innovation opportunity: Create social and physical activities tailored to the older generation, promoting active lifestyles and overall well-being. - **Lifelong Fitness:** Disruptive innovation opportunity: Design fitness programs and technologies that cater to the needs and capabilities of individuals across different age groups, ensuring lifelong engagement. ### Sectors Adopting This - **Boxing:** Disruptive innovation opportunity: Introduce boxing training programs specifically targeted for senior citizens, tapping into a new market segment. - **Health and Wellness:** Disruptive innovation opportunity: Develop products, services, and facilities that cater to the unique needs of senior citizens, promoting their overall health and well-being. - **Fitness and Recreation:** Disruptive innovation opportunity: Create inclusive fitness and recreation centers that provide age-appropriate activities and promote intergenerational interactions. ## Related on Trend Hunter - [Retro-Inspired Boxing Gear](https://www.trendhunter.com/trends/retro-boxing-gear.md) - [Muscle Loss-Combating Playground Benches](https://www.trendhunter.com/trends/playground-bench.md) - [Middle-Aged Fitness Devices](https://www.trendhunter.com/trends/tondo-fitness-tool.md) - [Proactively Challenging Boxing Trainers](https://www.trendhunter.com/trends/boxing-trainers.md) - [Elderly Exercise Machines](https://www.trendhunter.com/trends/physiopedal.md) - [Active Aging Programs](https://www.trendhunter.com/trends/arora.md) - [Modern Aging Fitness Programs](https://www.trendhunter.com/trends/boost-camp.md) - [Senior-Focused Defense Classes](https://www.trendhunter.com/trends/bemidji-senior-center.md) - [Wild Granny Campaigns](https://www.trendhunter.com/trends/your-grandmas-energy-drink.md)