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# Retro Boxed Wine Branding
Bonza Wine's Packaging Boasts Vibrant and Vintage Graphics

By Jana Pijak | Published 2016-04-13 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/boxed-wine-branding
References: [lovelypackage](http://lovelypackage.com/the-great-bonza/) & [unitedpower.se](http://www.unitedpower.se/)

This boxed wine branding by [United Power](https://www.trendhunter.com/trends/rec-technologies) studio is created for Bonza, a [wine blend](https://www.trendhunter.com/trends/bota-box-brightside) that is known for its rich and distinct flavor profile. Named after the Australian expression for joy and excited, Bonza features unique ingredients like licorice, black currant, black cherry and coffee. Produced by Quarisa Wines, the blend is a favorite among adventurous drinkers and features packaging that is equally as attention-grabbing.

This boxed wine branding boasts illustrated graphics of strong men, hot air balloons and other imagery that is associated with carnival and circus events. The retro air of this packaging draws buyers in and is an homage to the exciting flavor profiles that Bonza offers to wine lovers who aren't afraid to try new things.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 67% | Activity: 4% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Vibrant Alcohol Branding:** Creating attention-grabbing packaging and illustrations that draw buyers in and inspire them to try new things.
- **Homage to the Past Packaging:** Embracing a retro air or a sense of nostalgia in packaging, like using carnival or circus imagery, to stand out from competitors.
- **Unique Wine Blends:** Experimenting with unique and unexpected flavor profiles, such as licorice, black currant, black cherry, and coffee, to appeal to adventurous drinkers.

### Sectors Adopting This

- **Alcohol Industry:** Brands in the alcohol industry can take advantage of creating unique, attention-grabbing packaging that stands out on store shelves.
- **Design Industry:** Designers can incorporate retro or nostalgic elements in their packaging to provide a distinct and memorable look to their client's brands.
- **Food and Beverage Industry:** The food and beverage industry can experiment with unique and unexpected flavor profiles to attract adventurous and daring consumers.

## Related on Trend Hunter

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